News 24/7

Merry Christmas from the Wales!

The Prince and Princess of Wales have release their Christmas card for 2023. ...

News 24/7 Topics

Q&A with Actress Kellie Shirley

MTV European Music Awards in pictures

Stars don Gucci at 2012 Art + Film Gala

16th Annual Hollywood Film Awards Gala

GALLERY: 64th Primetime Emmy Awards

Entertainment news wrap: Emmy Nods, Katie Back to work

Gallery: The Dark Knight Rises premiere

Tom Cruise and Katie Holmes announce divorce

Travolta faces another lawsuit, Streisand to direct again

GALLERY: Marion Cotillard

Shortland Street: The Golden Years

Gallery: Famous Mums

Johnny Depp and Eva Green talk witches and vampires

Johnny Depp and Eva Green talk witches and vampires

Shakespeare festival kicks off with Haka dance

MiNDFOOD Radio – Geoff Paine

MiNDFOOD Radio – Betty White

GALLERY: Mark Wahlberg Career Retrospective

2012 Oscars Red Carpet

Grammy Awards 2012

Highlights from the 2012 Golden Globe Awards

Romeo & Juliet – Australian Ballet gallery

Emma Watson gallery

Emmy Awards 2011

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.