News 24/7

‘Bridgerton’ showrunner teases ‘extremely juicy’ fourth season

Fans of the hit Netflix show "Bridgerton" can expect news of its fourth season "sooner rather than later", the series' writer and showrunner, Jess Brownell, said....

News 24/7 Topics

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2015 ‘shattered’ warmest year records, warmer to come

Growing number of stars criticise Oscars

MiNDFOOD Exclusive: Inside NASA and The Martian

Former Auschwitz paramedic to face trial

Man dies after French drug trial

MiNDFOOD Exclusive: Matt Damon on ‘The Martian’

Hollywood: Asking better questions

German tourists killed, wounded in suicide bomb attack

Golden Globes & after parties: From the inside

Golden Globes 2016: The winners

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West Australian bushfire contained but not controlled

Five minutes with: Steve Carell

Man shot as Paris on alert during commemorations for Charlie Hebdo

Five minutes with: Rooney Mara

World condemns North Korea after claim of nuclear test

Five minutes with: Alicia Vikander

President Barack Obama’s tears for gun victims

Five minutes with: Jennifer Jason Leigh

Fallout from execution of cleric continues to spread

Five minutes with: Isabella Rossellini

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.