News 24/7

Mad Men star Christina Hendricks weds in stunning New Orleans wedding

Mad Men actress Christina Hendricks has tied the knot, marrying George Bianchini, a camera operator, in a ceremony at the historic Napoleon House in New Orleans....

News 24/7 Topics

Spice Girls Reunite At Victoria Beckham’s 50th Birthday

The ‘devil comet’ 12P/Pons-Brooks has finally become visible from Australia. What can we expect?

Taylor Swift album release: Star reveals first single from ‘Tortured Poets Department’

9 of the most memorable Oscars speeches

Tarantino scraps ‘The Movie Critic’ as his final film

Arrests made after huge gold heist with details that ‘belong in Netflix series’

Statue to Tony Blair honours ‘Tonibler’ cult in Kosovo

Victoria Beckham celebrates her 50th: “I’m only just getting started”

Meghan Markle has Launched Her First Product… And It’s a Surprise to Most of Us

Sydney knife attacks: Strategies for coping when tragedy strikes

Bishop, worshipers wounded in stabbing at Sydney church, crowds gather

‘I’m not black, I’m O.J.’: What O.J. Simpson’s life showed about transcending race and being trapped by it

Bondi Junction attack victims: What we know

Sydney stabbing: How to talk to children about traumatic events

Sydney stabbing spree: What to do if you find yourself in an active attack situation

O.J. Simpson has died – these shows unravelling his complex legacy are essential viewing

Harry and Meghan delve into cooking and polo with new Netflix shows

Leo Woodall to join the cast of Bridget Jones 4

WATCH: Teaser trailer released for ‘Joker’ sequel ‘Folie à Deux’ starring Lady Gaga

Jeremy Allen White to play ‘The Boss’ Bruce Springsteen in new biopic

In pictures: Total solar eclipse darkens the skies above North America

Sarah Ferguson shares powerful health message amid cancer battle

The total solar eclipse is a cosmic spectacle well worth the hype

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.