The singer, 29, who launched Pleasing two years ago with a range of colourful nail polish before extending into skincare, is believed to be releasing the fragrances imminently.
The move has been described as following Gwyneth Paltrow by introducing products focused on intimate moments, like Paltrow’s infamous “This Smells like my Vagina” scented candle for her Goop brand.
It comes following the announcement the 27-year-old ‘As It Was’ hitmaker has hired Paltrow’s former chief design and merchandising officer Shaun Kearney as CEO.
A source told The Mirror: “You only have to read the descriptions of the fragrances to see the influence of Shaun.”
Following the announcement of Kearney’s appointment Styles was reported as saying: ‘His exceptional vision and extensive experience will be invaluable as we enter the next chapter of Pleasing’.
The Pleasing perfumes – called Rivulets, Closeness and Bright, Hot – appeared to be teased in promotional material said to be delivered with Pleasing orders, as shown by fans on social media.
Colourful cards with descriptions included the following descriptions:
“A delightful encounter with a stranger. Strolling, wandering, floating like tiny specks caught dancing in the slanting light of an unfamiliar room. Time suspends, the space remains constant, the center of an old world, new again.”
“A long warm day lingers, held in place, then swept away by a gentle breeze. Evening descends, a door opens. A brush, a touch, a whispered ‘yes.’ Skin pressed against skin, soft, matte, glowing underneath the light of the moon while still deep water reflects swift moving clouds from above.”
“Fading into sleep beneath the hot sun. Eyelids gently, slowly shut, the orange hue behind closed eyes transforms into a canvas for a dream. An exhilarating adventure. Time slips away, basking in a midday reverie.”
The fragrances follow the brand’s most recent release, “Big Lip” HA Moisture Balm, an everyday lip moisturising treatment said to make lips feel softer, smoother, fuller and plumper.