Although the number of celebrity beauty launches shows no sign of abating, occasionally one or two pique our interest.
Case in point: the news that Harry Styles has just dropped a concise collection under the curious brand name Pleasing.
The range from the British singer includes a set of four nail polishes and two skincare products and became available today via a webstore at Pleasing.com after much speculation the star was about to launch a makeup or beauty offering.
The biodegradable, vegan and cruelty free nail colours include pearlescent black, pearlescent white, pearlescent pink and ‘Pearly tops’ – a translucent pearly topper with a matte finish. Each is designed to be layered to create different effects and each comes with a set of alphabet decals that allows the wearer to spell out any message they wish on their nails.
The first drop of skincare includes a Pearlescent Illuminating Serum and ‘Pleasing Pen’ with lip and eye treatments delivered via cooling steel roller balls on either end. According to the website it contains a fresh eye gel with natural lingonberry, okra and hyaluronic salt to awaken tired under eyes and a nourishing demi-matte lip treatment with soothing marshmallow extract.
The moisturising Pearlescent Illuminating Serum contains Vitamin B5, Antioxidants, and Amino Acids and is designed to be worn alone or as a primer under makeup.
The playful options are no surprise for the star who regularly experiments with his look and has long been a fan of nail colour.
The range went live around the time a new interview with Dazed emerged where Styles talked about his intention for Pleasing, that the magazine refers to as a ‘shape-shifting umbrella company’ for the star.
“Firstly, I just thought it would be fun but, in actuality, Pleasing is about a couple of things,” he told Dazed.
“It’s starting with nail polish, because that was kind of the birth of what it was for. Me seeing a colour on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”
The star explains he’s long found joy in small moments.
“It’s always those moments that I find have the longest-lasting effect on me, in terms of sparking something wonderful in me. I really think that the essence of Pleasing is finding those little moments of joy and showing them to people.”
He also states he intends for the line to be about more than simply improving your appearance.
“I don’t think being beautiful or feeling beautiful is about looking good. When people are happy and glowing, they’re radiating. And that’s what I think the products do, it’s about helping you feel beautiful.”
Although Styles indicated this was just the start for the brand, it is unknown the form other products may take in the future.