News 24/7

Paris Mayor goes swimming in the Seine: Will the river be safe for Olympic swimmers?

For a century, it’s been illegal to swim in the Seine. Will Paris’s clean-up make the river safe for Olympic swimmers?...

News 24/7 Topics

The Dancing Duchess

Queer Eye star Jonathan Van Ness reveals he is HIV-positive

The 2019 Primetime Emmy Awards: Coverage of the winners

Friends turns 25: Where are they now?

NZ Mental Health Awareness Week 2019: Everything you need to know

Harry, Meghan and Archie in Africa: Everything you need to know

The Global Climate Strike is Underway: Here’s What You Need to Know

New South Wales drought: Fears water will run out

Prince Harry and Meghan Markle in Rome for Misha Nonoo’s wedding

Kate Middleton can’t believe Prince George is already six

Sarah Jessica Parker toasts her first New Zealand wine creation

126 years of Suffrage: How Kathleen Liberty eased trauma in Christchurch

Jennifer Lopez ’empowered’ by tackling masculine greed in ‘Hustlers’

126 years of Suffrage: The women continuing the fight for gender equality

The Game-Changing Smartphone with the Small Price Tag: Meet the Huawei Nova 5T

126 years of suffrage: How Vanisa Dhiru is shaping a gender-equal future

126 years of Suffrage: The inspiration of Black Fern Fiao’o Fa’amausili

Prince Harry and Oprah Winfrey team up for mental health TV series

My Story: Marama Mullen-Tamati’s triumph over HIV stigma

Best Dressed at the Toronto International Film Festival

Hen party turns relief mission after Hurricane Dorian hits Bahamas

Miscarriage warning after polluted air found in foetal side of placentas

The MiNDFOOD Premiere of Downton Abbey

Kate Middleton Makes a Surprise Appearance to Open her Back to Nature Garden

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.