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Everything we know about ‘The Princess Diaries 3’

The Princess Diaries 3 is on the way!...

News 24/7 Topics

Tropical Storm Barry: New Orleans flooded as the city braces for likely hurricane

Kate Middleton and Meghan Markle enjoy a family outing at the Polo

Emmy-winning actor Rip Torn dies aged 88

Things you didn’t know about Lucy Lawless

Glacial melting in Antarctica likely to trigger 50cm sea level rise

Heartbreaking new video reveals last moments of Himalayan climbers

Five minutes with Awkwafina – The Farewell

Five minutes with Stranger Things star Dacre Montgomery

Five minutes with Stranger Things actor Millie Bobby Brown

Renée Zellweger completely transforms into Judy Garland in Judy trailer

Adam Sandler pays heartfelt tribute to Cameron Boyce after co-star’s death

Women’s football was the winner

Baby Archie’s Christening Photos

How a trillion trees could save the planet

California earthquake could have been as devastating as Christchurch 2011

These stunning new cast photos will get you hyped for ‘The Lion King’

One dead after volcano erupts on popular Italian tourist island Stromboli

Kate Middleton wows at Wimbledon in white Suzannah dress

‘Spider-man’ stars use their power for good during visit to children’s hospital

Japan resumes commercial whaling for first time in decades

Meghan Markle receives the cutest gifts for baby Archie at baseball game in London

Jacinda Ardern sends heartfelt letter to daughter of man dying of cancer

Watch Kristen Stewart in the new female-powered Charlie’s Angels trailer

The worst wildfires in 20 years rage in Spain as European heatwave intensifies

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.