News 24/7

New mum Hilary Swank reveals juggle of parenting, acting and new sustainability deals

Mother to 11-month-old twins Aya and Ohm, Hilary Swank is adding even more to her plate, with new business deals aimed at creating a better world for her children....

News 24/7 Topics

Princess of Wales recovering from surgery and will be in hospital for at least 10 days

GOAT: Elton John joins elite EGOT ranks with Emmy win

‘Succession,’ ‘The Bear’ win big at TV’s Emmy awards

First Day on the Job: The King and Queen of Denmark visit Parliament

Oppenheimer wins big over Barbie at the 2024 Critics Choice Awards

No sign of divorce here! Emily Blunt and John Krasinski in love on the red carpet

Demi Moore opens up on the ‘pure joy’ of being a grandma

Introducing the new Crown King and Queen of Denmark

First Look: Jacinda Ardern finally marries in Hawke’s Bay

Princess Mary’s father won’t attend her Coronation; so who will be there?

Star’s cryptic post after being rushed to hospital following the Golden Globes

Russia To Attack Sweden? Stockholm Braces For War

Jessica Alba started attending therapy with her daughter after arguing “all the time”

Sinead O’Connor’s cause of death revealed after Irish music legend passed away aged 56

Gordon Ramsay reveals his parenting tips including savvy allowance advice

Prince’s ‘Purple Rain’ To Become a Stage Musical

Aussies taking over Tinseltown at the Golden Globes

Gwenyth Paltrow Reveals her Wish List for 2024

Ryan Gosling reveals surprise secret skill

Prince Frederik and Princess Mary put on a united front at royal reception

Australia’s First Queen: Why Princess Mary was Born for the Role

Princess Mary to be Queen of Denmark: Queen Margrethe II announces her abdication

2023 in Review: Hollywood strikes, Beatles last song, ‘Swift effect’

Rest in Peace, Australia’s Beloved Bill Granger Dies

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.