News 24/7

Largest Ever Vivid Blue Diamond Sold At Auction Could Fetch $50m

An incredible diamond is up for sale....

News 24/7 Topics

Woman Welcomed Back 30 Years After Being Kicked Out of All-Male Magic Club for Posing as Man

Trump and Zelenskiy Meet One-on-One in Vatican Basilica to Seek Ukraine Peace

World Leaders and Royals Join 200,000 Gathered for the Pope’s Funeral

Jeffrey Epstein Accuser Virginia Giuffre Has Died, Her Family Confirms

Say Cheese! Prince Louis’ New Birthday Portrait

Damian Lewis Opens Up About ‘Manic Defence’ Following Wife Helen McCrory’s Death

How Will a New Pope Be Chosen? An Expert Explains the Conclave

Vatican Confirms Pope Francis Has Died on Easter Monday

‘Secrets of the Penguins’ Premieres on Eve of Earth Day

New ‘Star Wars’ Movie with Ryan Gosling Set for 2027

UK’s Top Court Says Legal Definition of Woman Refers to Biological Sex

Cast Revealed for TV Adaptation of ‘Harry Potter’

Liv Tyler Recalls ‘Shock’ of Discovering Aerosmith’s Steven Tyler Was Her Father, At His Concert

Scientists Find Strongest Evidence Yet Of Life On An Alien Planet

Cate Blanchett ‘Serious’ About Quitting Acting: ‘There Are a Lot of Things I Want to Do With My Life’

Princess of Wales Reveals Her Secret To Finding ‘A Sense of Peace’

How Common Are Errors in IVF Labs? Can They Be Prevented?

Katy Perry Launches Into Space With All-female Crew On Blue Origin rocket

Company Resurrects The Extinct Dire Wolf, Or Some Version Of It

Meghan Opens Up About Pre-Eclampsia Scare: What to Know About the Condition

Colin Farrell Takes ‘Nothing for Granted’ as He Opens Up on His Son’s Rare Neurogenetic Disorder

Classical Music at Coachella? LA Philharmonic Makes Desert Debut

Eva Mendes Praises Ryan Gosling For Helping Convince Oscars To Add Stunts Category

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.