News 24/7

Last survivor of Hillary’s Everest summit says mountain is now too dirty, crowded

The last surviving member of Sir Edmund Hillary's mountaineering expedition to conquer Mount Everest has spoken about the current conditions on the mountain....

News 24/7 Topics

Geri Halliwell joins husband Horner at Grand Prix after misconduct probe wrapped up

Style Legend, Iris Apfel Dies, Aged 102

Royal Shock: Thomas Kingston’s cause of death revealed

‘Waste of time’: Dame Joanna Lumley doesn’t own a mobile phone

New Zealand court orders millions in fines and compensation over deadly volcanic eruption

Ryan Gosling Will Perform ‘I’m Just Ken’ at the Oscars

New mum Hilary Swank reveals juggle of parenting, acting and new sustainability deals

Prince Harry loses legal case over UK police protection being removed

Royal Family Shocked by Sudden Passing of Lady Gabriella Windsor’s Husband, Thomas Kingston, at 45

Adele put on voice rest after struggling to hit notes during Vegas residency

Sentencing begins for Whakaari White Island eruption tour operators

33 Years Later: Geena Davis and Geoff Goldblum Reunite on Stage

Everything we Know: Bridget Jones 4 to Start Filming in May

Devil Wears Prada Reunion at the SAG Awards

Prince William ‘deeply concerned’ over spiralling death toll of Gaza conflict

Elon Musk says first brain-chip patient can move computer mouse by thinking

Family of Beach Boys’ Brian Wilson seeks conservatorship for him

Triumphs at the BAFTA Film Awards 2024

A Night of Star-studded Glamour as ‘Dune: Part Two’ rolls into London

Shooting at Kansas City Super Bowl parade leaves 21 injured, one dead

‘She said yes’: Anthony Albanese engaged to girlfriend Jodie Haydon

Duchess of Statements: Meghan Markle Defends New Website

Julia Roberts subjected to ‘awful’ bullying on Steel Magnolias set, says Sally Field

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.