In terms of celebrity attendees, all eyes were indeed on superstar Taylor Swift at this year’s Superbowl in Las Vegas.
But there was one big name in the expensive viewing suites watching the Kansas City Chiefs take on the San Francisco 49ers, that made an impact for another reason altogether.
If you follow beauty trends, you’ll know there are few more influential to moving the needle on hair and makeup than Hailey Bieber.
The model and founder of Rhode Skincare, also married to Justin Bieber, sways leagues of social media followers with every update she makes, so when she makes a big one, we all sit up and take note.
Hailey has been rocking a caramel-hued blunt bob in recent times, helping cement the bob’s place as a style likely to stick around this year.
But at the recent appearance she made a dramatic about turn with her ‘do, veering from the former style that only extended just past her chin, to a much longer, darker style.
Lounging in her stadium chair in an animal-print Saint Laurent jacket, the new look made her almost unrecognisable. But if onlookers were unsure, her husband next to her was a dead giveaway.
The outing actually isn’t the first time she showed off the new hairstyle. On February 8, she posted a TikTok update showcasing her longer, newly dyed chocolate brown hair, styled in soft waves, in a mirror selfie. The revelation hinted that her colour doesn’t have the overtly warm tones of a similar highlighted look recently unveiled by Amal Clooney.
It means if you’re taking inspiration from the style, you’ll need to be asking for ‘chocolate box brunette’ – milk, or perhaps dark chocolate – at the salon.
While you’re there, seek out a glossing service that will had that desirable, lasting glossy shine that makes the look so expensive-looking. Want an at-home alternative? Try a reparative treatment like K18, and take note of some key tricks to banish any signs of frizz and flyaways.
The look will likely suit those with cooler undertones in their skin tone, rather than the golden elements previously popular.
That magic growth in length is almost certainly due to the addition to hair extensions attached near the roots underneath the top layer of hair and colour-matched, which also helps with luscious volume.