In terms of beauty, there are few celebrities as influential right now as Hailey Bieber.
The model, social media personality and founder of her own skincare brand, Rhode Skin, regularly shares her personal beauty tips, routines and advice on her social media platforms.
As a result, the wife of pop star Justin Bieber has been credited for starting numerous beauty trends in recent months.
Her ‘glazed doughnut nails‘ are proving to be one of the season’s most sought-after manicure approaches.
(Her ‘brownie glazed lips’ however, was a miss, as she faced backlash for appropriating a makeup look favoured by Latinas and Black and brown women since the ’90s.)
Her other most-commonly referenced approach is – you guessed it – glazed doughnut skin.
Now, the star has offered praise for a simple moisturising cream – Weleda’s cult favourite Skin Food – to get the dewy look, akin to a fresh glaze doughnut. But it seems as though Bieber has been influenced herself, as her natural beauty pick has been celebrated by a large number of celebrities as well and skincare and makeup experts for well over a decade. In fact, influencers may not have existed back then, but the product she loves is over 90 years old!
Bieber created a clip for her TikTok account, followed by 10.3m people, showing how she prepares her skin before makeup is applied.
@haileybieberskin prep before getting my glam done! 🫶🏼♬ Them Changes (Sped Up) – Thundercat
‘Of course the goal for me is always really hydrated, nourished, dewy, glowy, yummy, glazed skin,’ Bieber explains in the clip, saying her final step before makeup is to choose a richer, heavier cream and put it in spots where she gets dry and ‘wants a little more hydration and sheen’.
After applying a sample serum from her Rhode Skin line and her Peptide Glazing Fluid and Barrier Restore Cream, she selects Weleda’s Skin Food and applies ‘the tiniest bit’ it to her drier areas. She explains she discovered the hit product after a number of makeup artists used it on her.
‘I love it, but I do know it’s a little heavy for some people and can be a little bit too oily and too thick.’
The natural skin salve is a thick, unctuous cream made of nourishing plant oils that was first created in 1926. It also contains lanolin, beeswax and skin-calming extracts of pansy, chamomile and calendula.
It is often praised for its ability to intensively moisturise dry skin and can be picked up for less than $25.
The natural skincare brand, established in Germany in 1921 and now popular worldwide, sources many of its ingredients from the brand’s own biodynamic farms. One of those farms is located in New Zealand at the foot of Te Mata Peak in Havelock North.
Weleda’s website contains a long list of celebrities in its ‘fan club’. The extensive roll call reads like a who’s who of Hollywood and includes Anne Hathaway, Salma Hayek, Rihanna, Adele, Priyanka Chopra, Kate Winslet, Sharon Stone and plenty more.
Indeed, it’s not hard to find instances of stars publicly raving about Skin Food, particularly for use on the body.
Prior to creating her own line, Victoria Beckham revealed to online beauty site Into the Gloss that Skin Food is one of her secrets.
“What I love about it is that it’s not particularly expensive and you can find it anywhere,” Beckham says.
“The formula is so thick and buttery. When I have a tan, I’ll mix it with coconut oil—the same you use to cook with—and cover my entire body with it. I suppose some people may not like the greasiness, but it helps me hold on to the color. And by the time I leave the house, I feel as if it’s really sunk in. Like my skin’s had a good drink. I go through so many of these. I wish they had bigger ones.”
Julia Roberts has also spoken about Skin Food. “I put it on my hands after I wash the dishes, and wind up putting it on my elbows and feet,” she told InStyle. “Before you know it, I’ve squeezed this poor little green tube into a twist.”
For one Oscar’s appearance, Rosie Huntington-Whiteley’s makeup artist Katie Jane Hughes mixed Skin Food with Glossier’s Body Hero to give Rosie’s décolletage, arms and legs extra sheen.
Hughes also told into The Gloss she loves carrying it with her when she travels.
“I always travel with a multi-purpose cream like Weleda Skin Food. You can use it on your face, your body, as a highlighter or mixed with your actual highlighter. I’ll mix it with concealer and use that as foundation. It’s like an all-in-one.”
If you’re put off by the idea of the heavy cream, Weleda has also released a Skin Food Light version with a lightweight texture that absorbs quickly. Further supporting products in the line include Skin Food Body Butter, Skin Food Body Lotion and Skin Food Lip Balm.
