News 24/7

Céline Dion feared it was her own ‘fault’ she got Stiff Person Syndrome

Céline Dion asked herself if it was her “fault” she was afflicted with Stiff Person Syndrome when she was first diagnosed with the rare condition....

News 24/7 Topics

Manus Island centre ‘to close’, but where will the people go?

Nauru, Manus: former staff and professionals risk jail to speak out

Newborn’s kidnapper jailed for 10 years – after two decades as ‘mother’

One dead and at least 20 injured in two bomb blasts in Thailand

Scorn, shame greet reports of Australian detention centre abuse

Nauru refugee children’s trauma, abuse revealed

Japan’s aged Emperor wants to quit, but law won’t let him

Oscar Pistorius ‘falls in cell’, treated for wrist injuries

South Africa’s voters desert scandal-plagued ruling party

Italy serves up fresh laws to cut food waste

Five Minutes With: Elle Fanning

Unfit to be president: Obama lashes Trump

Hold your nose and let the Games begin

Mother condemns ‘ignorant’ Trump: “He doesn’t know what the word sacrifice means.”

Angela Merkel ‘firmly rejects’ call to change German refugee policy

Trump invites Russia to hack Clinton’s emails

France in shock again after IS murder priest

Prince Harry: ‘I really regret not talking about my mother’s death’

Russia wont get blanket ban from Rio

Nice attacker had planned for months and had accomplices

Five Minutes With: Teresa Palmer

Trump staffer takes hit for Melania’s failed convention speech

Turkey purges state officials following failed coup

Devastating and damning report into ‘widespread’ Russian doping

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.