News 24/7

Barcelona’s Sagrada Familia will finally be completed in 2026

More than 140 years after construction began, Antoni Gaudí’s famous basilica has a new completion date of 2026....

News 24/7 Topics

Hold your nose and let the Games begin

Mother condemns ‘ignorant’ Trump: “He doesn’t know what the word sacrifice means.”

Angela Merkel ‘firmly rejects’ call to change German refugee policy

Trump invites Russia to hack Clinton’s emails

France in shock again after IS murder priest

Prince Harry: ‘I really regret not talking about my mother’s death’

Russia wont get blanket ban from Rio

Nice attacker had planned for months and had accomplices

Five Minutes With: Teresa Palmer

Trump staffer takes hit for Melania’s failed convention speech

Turkey purges state officials following failed coup

Devastating and damning report into ‘widespread’ Russian doping

Three police officers killed in Baton Rouge

Truck attack in Nice: At least 70 dead, after truck driver runs into crowd

Unusual sight as Tour de France leader forced to run

New British PM Theresa May gives Boris Johnson key role

Five Minutes With: Naomi Watts

Five Minutes With: Alexander Skarsgard

President Obama urges US to ‘reject despair’

UK has a new Prime Minister – Theresa May takes tory leadership

Five Minutes With: Clint Eastwood and Tom Hanks

South Sudan ‘back to war’ with hundreds killed

Shooting of Sterling and Castile ignites flame in push for judicial reform

Five Minutes With: Zac Efron

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.