News 24/7

Robbie Williams hopes ‘Better Man’ film will help viewers heal

British singer-songwriter Robbie Williams' turbulent life story served as inspiration for the musical movie "Better Man", in which the pop star is portrayed as a CGI monkey....

News 24/7 Topics

Truck attack in Nice: At least 70 dead, after truck driver runs into crowd

Unusual sight as Tour de France leader forced to run

New British PM Theresa May gives Boris Johnson key role

Five Minutes With: Naomi Watts

Five Minutes With: Alexander Skarsgard

President Obama urges US to ‘reject despair’

UK has a new Prime Minister – Theresa May takes tory leadership

Five Minutes With: Clint Eastwood and Tom Hanks

South Sudan ‘back to war’ with hundreds killed

Shooting of Sterling and Castile ignites flame in push for judicial reform

Five Minutes With: Zac Efron

Five Minutes With: Ellen Degeneres

Flooding in China continues

Baghdad Bombing: Deadliest attack of 2016

Bloodiest battle of World War I remembered 100 years on

Wartime escape tunnel uncovered in Lithuanian forest

Attack at Europe’s third busiest airport

New Zealander, Australians kidnapped in Nigeria

Wildfires burning out of control on outskirts of Los Angeles

Trump fires his right-hand man

Riot police break up LGBT march in Istanbul

British MP killed in shooting attack

Five Minutes With: Ellen Barkin

Attack on Florida nightclub is worst shooting in US history

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.