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Violette named Guerlain’s creative director of makeup

She’s no stranger to the beauty industry, but it’s still somewhat of a surprise makeup artist and influencer Violette has been named Creative Director of Makeup for Guerlain.

The French-born, Brooklyn-­based creative recently launched her own vegan beauty brand Violette_FR, capitalising on her very specific blend of Parisian chic and daring creativity. The small line offers makeup, skin care, fragrance, and haircare products and launched in April. 

However her just-announced new partnership with Guerlain will see her also lend her expertise and ideas to the storied French beauty giant for upcoming releases and makeup collections. On her Instagram she announced the collaboration saying she was ‘humbled and honored’ to have been asked to work with the brand, saying the pairing wouldn’t “take anything away from my own brand, my baby, which is my everything. This new project is an opportunity to spread my creativity, have access to their incredible legacy, and bring me a bit closer to France, a place that fills me with infinite inspiration.”

 

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A post shared by Violette (@violette_fr)

Violette is bringing significant experience beyond informative and playful Instagram posts and YouTube tutorials to the table, having collaborated with major beauty houses since the beginning of her career including previous successful stints with Dior as a Makeup Designer and more recently with Estée Lauder, where she held the post of Global Beauty Director in 2017 at just 33 years old.

Her appeal has long lay in a relaxed approach to makeup, encouraging her followers to enjoy and experiment, but not to get too caught up in achieving perfection. 

It’s this approach she is bringing to her work with Guerlain, offering a modern touch and innovation to a brand with a more than 190-year history. 

“I’m so happy to be joining an iconic House with such a rich heritage, where I can pass Guerlain’s values in makeup on to a new generation and share it with those who, no matter their gender, celebrate beauty today and will celebrate it tomorrow,” she said in a statement as the collaboration was announced. 

The 37-year old explained her history with the brand saying it “My story with Guerlain is really the story of my femininity.”

“As a little girl, MĂ©tĂ©orites (Guerlain’s iconic complexion-balancing face powder) with its little pastel-coloured pearls for the complexion had a real aesthetic impact on me. I’d stare at the box fascinated, I couldn’t wait to become a woman. I pictured myself at my dressing table putting on lipstick, perfume and dipping a brush into these incredible MĂ©tĂ©orites. Today, I’ve been invited to write the next chapter in Guerlain’s history as Director of Makeup. That’s the magic of beauty.”

New Zealand’s first Bold Conversations by Veuve Clicquot event unveiled for this August

On 10 August, Veuve Clicquot will host an intimate evening of insight and inspiration with some of New Zealand’s most groundbreaking female entrepreneurs. 

Driven by the ambitious and entrepreneurial spirit of Madame Clicquot, Veuve Clicquot has long championed female leaders who dream big. 

This August, the French Champagne House will be hosting New Zealand’s first Bold Conversations by Veuve Clicquot event, where they will reveal their latest research findings on the state of women entrepreneurship in Aotearoa. The local research is a barometer of female leadership, investigating common prejudices, mental and structural barrier woman have to overcome, and how to get beyond them. 

Hosted by Carol Hirschfeld, Bold Conversations by Veuve Clicquot will feature an exciting panel of entrepreneurial Kiwi women; Emma Lewisham, founder of Emma Lewisham skincare; Sarah Colcord, co-founder of Chooice online marketplace; Maggie Hewitt, founder of New Zealand’s first climate positive fashion label Maggie Marilyn; Victoria Harris, founder of The Curve financial education platform; notable Artist Grace Wright and Assistant Governor Reserve Bank of New Zealand Juliet Tainui-Hernandez. 

Bold Conversations by Veuve Clicquot will be held at The Libraries in The Hotel Britomart on 10 August. Although the event sold out in record time, keep an eye out for our take on the barometer research findings in the days after the Bold Conversations by Veuve Clicquot event. 

Whether you’re setting forth on your own business endeavour or want to learn from pioneering leaders, the research findings will offer invaluable insight to inspire your entrepreneurial journey.

You can visit Veuve Clicquot’s New Zealand website here to find out more.