Pharrell Williams, the newly appointed Men’s Creative Director for Louis Vuitton, has presented his highly anticipated first collection for the Maison.
Williams outlines a range of themes and inspirations for the designs, one of which was the sun, which the Spring-Summer collection orbits “as a focal point for opportunity, responsibility and enhancement”.
“In his first proposal for the Maison, Men’s Creative Director Pharrell Williams looks to the sun as a universal source of life: a radiance that energises, heals and unifies humans across cultures and creeds,” the Maison said.
“As our ultimate guiding light, the sun empowers its pupils to study, improve and share in our appreciation. It teaches us to shine the light – the love – back on our fellow humans.
“The impact of the sun is present throughout the collection, in the rays of graphics, the warmth of the palette and the glistening surface decorations that gild garments and accessories.”
The show took place at an iconic location in Paris, the Pont Neuf, on 20 June at 9.30PM local time.
Louis Vuitton announced Williams’ appointment in February. The position had been left vacant since the passing of Virgil Abloh in 2021.
Williams’ Spring-Summer 2024 Men’s Collection was presented as part of Men’s Fashion Week in Paris.
Watch the show in its entirety here:
