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Tiffany & Co. announces collection designed by Pharrell Williams


Tiffany & Co. announces collection designed by Pharrell Williams
A new collection designed by Pharrell Williams has been launched by Tiffany & Co.

Tiffany Titan by Pharrell Williams is the singer and designer’s inaugural collection for the brand. Featuring bold designs that are “an expression of one’s energy, power and force”, the collection is inspired by the mythological Poseidon’s trident.

“A symbol of fearless individuality, the motif is juxtaposed by a unique shaped link that is curved and soft against the sharpness of the spear,” says Tiffany & Co.

“Portraying a dialogue between tensions, proportion and balance, the collection appeals to individuals with a unique mindset and powerful force that confronts the ordinary.”

Through the structure of the trident, the Tiffany Titan by Pharrell Williams collection incorporates sharp, spear-like spikes within an array of necklaces, earrings, bracelets and rings embodying a sense of punk spirit.

“I’m very inspired by the water, and the name of this collection ‘Titan’, draws inspiration from Poseidon, ruler of the sea, King of Atlantis – ‘Atlantis’ which is also the name of the community I grew up in Virginia Beach,” Williams says.

“The detail in all of the jewellery pieces is very intentional, the use of black titanium…it’s a physical manifestation of beauty in blackness.”

Offered in 18k yellow gold or titanium with all metal and diamond iterations, each piece challenges conventional methods in their design.

With an unexpected twist on traditional diamond settings, the pavé pieces feature reverse-set diamonds that expose the diamond’s pavilion, maximising brilliance.

Meanwhile the use of titanium serves as a contrast between the subdued reflective quality of the material itself to produce an impactful statement, setting the designs apart from traditional jewellery.

“We are excited to unveil Pharrell’s inaugural collection for Tiffany,” said Alexandre Arnault, Executive Vice President, Product, Communications and Industrial, Tiffany & Co.

“The Tiffany Titan by Pharrell Williams collection defies the conventions of fine jewellery design. It represents a balance of Pharrell’s creative vision with Tiffany & Co.’s inventive craftsmanship.

“Each piece embodies Pharrell’s distinct style and unique point of view.”

Tiffany Titan by Pharrell Williams will be available this May exclusively on in the US and at The Landmark in New York City. The collection will be available globally at Tiffany & Co. stores and in June.


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