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Want To Get Younger Hair?

By Liz Hancock

Want To Get Younger Hair?
MiNDFOOD and Kerastase are looking for readers to take part in an exciting beauty trial.

For the past few years, beauty industry insiders have been aware of emerging research into hair greying, and have been eagerly awaiting an impending launch from L’Oréal’s hair division.

Now that first-of-a-kind product is available. Kérastase Densifique Serum Jeunesse was designed to discourage grey hair from appearing, while restoring shine, volume and softness to mature hair, (NZ$90 / AU$98).

The MiNDFOOD team have been impressed with the results of Serum Jeunesse in product trials we have been doing, and now it’s your turn. We are looking for readers aged from 35-65 to take part in a 30-day product trial of Kérastase Densifique Serum Jeunesse, culminating in a photoshoot and interview that will appear in the September issue of MiNDFOOD. If you’re interested in taking part, and you are based in Auckland, please send an email with your name, age and a photograph to [email protected].

Kerastase Serum Jeunesse


An industry breakthrough product, Serum Jeunesse contains a complex of protecting antioxidants called Anti-Ox Cellular, and is said to give visible results within 30 days. From initial use the hair feels noticeably improved, soft and supple like the hair you had in your twenties.

Referred to as a “youth activator”, the lightweight serum works internally and externally on the hair. It was created after groundbreaking research from the L’Oréal laboratories discovered the pathway to the deterioration of melanocytes in the scalp (skin cells that are responsible for producing colour in hair).

“The greying and whiting process is due to a progressive decline in melanin stem cell population caused by the cells’ very specific sensitivity to the oxidative stress,” explains Dr Bruno Bernard, L’Oréal Fellow and Scientific Director at L’Oréal Research and Innovation. “We believe this sensitivity is one of the main causes of the hair greying process. By using the Anti-Ox Cellular we can expect that it will protect the melanocytes against oxidative stress resulting in a slowing of the hair greying process.”

The L’Oréal researchers also discovered that a loss of melanocytes in the scalp also creates coarser and more porous hair, and that oxidative stress effects follicle proteins leading to hair thinning.

Accordingly, Jeunesse also contains five per cent stemoxydene, the key hair density-increasing ingredient in Kerastase’s popular Densifique range.

Dr Bernard says he believes in the near future they will be able to prevent hair from greying all together. “We have identified possible hair ageing targets already, so I am totally convinced we will be able to stop hair from greying in the future.”


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