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Designer to know: Ovna Ovich

By MiNDFOOD

Designer to know: Ovna Ovich
A wardrobe full of Ovna Ovich's sustainably minded, fashion-forward pieces is what we're currently coveting.

Marina Davis’ resume already looked impressive prior to her launching ethically minded Ovna Ovich. After studying at Massey University, Toi Whakkari and Central Saint Martins in London, Davis worked as a textile breakdown artist for Sir Peter Jackson and head designer for like-minded sustainable fashion brand, Kowtow.

Materials then function always come before aesthetics when designing says Davis – her collections feature naturally renewable and biodegradable fibres, trims are chosen for their sustainable characteristics and all production is done in New Zealand. And while Ovna Ovich is a relatively young label, it has already been recognised for its sustainable edge – Davis’ label has been finalist in the Global Sustainable Fashion Awards and is an Ethical Fashion Forum Fellowship 500 Member – a group of global sustainable fashion innovators. “Usually a thought will pop into mind that intrigues me and that I want to spend some time with. I then base the theme of the collection around that, which informs the palette, forms, and setting,” says Davis. “My aim is to layer a meaning underneath the work and to also weave in references to the current times.” Her new collection, Chapter Seven: Always the More, Never the Less, which was shown at New Zealand Fashion Week, is available now.

We think: Davis’ materials-first approach is to be admired.

She says: “An inquisitive, free spirited, self-assured yet kind woman who enjoys feeling effortlessly elegant,” is in mind when designing.

Must-Have: The Niko shirt and Segdah dress – two versatile pieces we see transcending seasons.

 

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