Glossy, bouncy Â hair might seem like something weâ€™re only blessed with after stepping out of the salon. But Joico ambassador and owner of Cocoon Hair Design, Felicity Bruce says itâ€™s definitely possible to recreate radiant tresses at home.
Bruce explains there is no one-size-fits-all approach to keeping locks luscious. â€śYour hairdresser needs to prescribe the correct products for you,â€ť she says, suggesting you talk with your hairdresser about any issues.
While all hair colours need extra love and attention at times, those with blonde hair need to pay extra attention to the products and routine theyâ€™re using. â€śThe colouring process is very different,â€ť explains Bruce. â€śThatâ€™s why you need products that have been created to repair and maintain the health of the hair; itâ€™s about using products that work best for the chemical process.â€ť
Bruce recommends Joicoâ€™s Blonde Life range which consists of a shampoo, conditioner, mask and the newly launched Brightening Veil â€“ an innovative detangler that helps soften and protect blonde hair. â€śSome blondes have tuggy ends, having a detangling spray can soften the hair to blow dry,â€ť explains Bruce. â€śBrightening Veil strengthens the hair without overdoing it.â€ť After your normal haircare routine, lightly spray the product in to detangle and add shine, protection and strength. â€śIt protects from mechanical damage, thermal damage and UV damage too.â€ť
As for natural blondes, Bruce says Blonde Life is the perfect solution for them too. â€śSometimes people with naturally blonde hair are susceptible to brassiness, [but] they just want to keep their natural blonde colour healthy,â€ť she explains. According to Bruce thatâ€™s exactly what the collection does â€“ it eliminates brassiness without overtoning. â€śNatural blondes can have mechanical damage and UV damage and itâ€™s just about making it stronger and shinier.â€ť