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Jaden Smith & Video Game Character Star in Louis Vuitton’s New Campaign

An unlikely duo are fronting the latest Spring/Summer womenswear advertising campaign from Louis Vuitton. Jaden Smith and Lightning Рa video game character from Final Fantasy XXIII Рfeature in the campaign which, according to Creative Director Nicolas Ghesquière, weaves a narrative about the modern-day, multi-faceted heroine.

While Smith is no neophyte when it comes to pushing sartorial boundaries, the Louis Vuitton campaign is the young up-and-coming rapper debut in the modelling world. As for why Ghesqui√®re chose Smith to feature in the campaign: “He represents a generation that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. “

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