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Graphic silhouettes, bursts of vibrant colour, striking monochrome  and a clash of textures – the new and iconic – come together in Chanel’s new ad campaign for the fashion house’s summer 2017 ready-to-wear ad campaign. Created by creative director Karl Lagerfeld. the new campaign captures the frenetic, ever-changing nature of contemporary culture, recreating the energy of the Dater Center Chanel runway show.

Model Arizona Muse, who opened Chanel’s the runway show, stars in the campaign.


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