News 24/7

Harvey Weinstein’s 2020 rape conviction overturned

Harvey Weinstein's 2020 rape conviction has been overturned....

News 24/7 Topics

Three CEOs Resign from Trump Council Over Charlottesville

Deputy Prime Minister of Australia Could be a New Zealander

Trump yields to pressure, calls neo-Nazis and KKK criminals

Gunmen Kill 17 in Attack on Burkina Faso Restaurant, People Trapped

Queen Elizabeth reportedly “planning to abdicate the throne”

Victim in Virginia Melee Wept for Social Justice, Her Boss Says

US Destroyer Challenges China’s Claims in South China Sea

Princess Diana in Her Own Words

Australia on Track for Climate Change Disaster

Trump Issues Stern Warning Against North Korea and its Leader

North Korea Details Guam Missile Plan, Calls Trump’s Warning a “Load of Nonsense”

North Korea Releases Jailed Canadian Pastor Amid Standoff with US

Transgender Military Personnel Sue Trump Over Service Ban

Postal Vote to Be Held on Same-Sex Marriage

Glen Campbell Dies

Trump Warns “Fire and Fury” if North Korea Threatens US, Pyongyang Weighs Guam Strike

Specter of Coup, Surge in Violence Haunt Venezuela

5 Minutes With Matthew McConaughey

5 Minutes With: Sienna Miller

Marriage Equality in Australia – Where to Next?

North Korea Vows to Make the US Pay for Sanctions

Five Minutes With: Robert Pattinson

Marriage Equality Bill to Be Debated

Trump Says Russian Interference Story is a “Fabrication”

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.