News 24/7

Meghan Markle visits Texas shooting memorial as community and leaders call for gun reform

How the NRA evolved from backing a 1934 ban on machine guns to blocking nearly all firearm restrictions today

Minutes before school attack, Texas gunman sent online warning

Royal Garden parties back in full swing despite the rain

Texas school shooting: at least 20 dead after 18-year-old gunman’s attack

The Queen visits the Chelsea Flower Show in a buggy due to mobility concerns

The pandemic created a new billionaire every 30 hours

Anthony Albanese sworn in as Australia’s 31st prime minister

End of an era: Queen Elizabeth won’t take royal salute at Trooping the Colour

Australia votes for change: Albanese to form government

Ed Sheeran ‘over the moon’ at birth of second daughter

Australia reports probable case of monkeypox infection

Outbreak of monkeypox: what you need to know

Key moments in the Johnny Depp and Amber Heard defamation trial

Ukraine’s Eurovision winners Kalush Orchestra celebrated on return home

‘Rust’ producer says movie will be completed

Johnny Depp’s lawyers begin cross-examination of Amber Heard

Best-selling author Lucinda Riley’s daughter tragically dies in London

Queen Elizabeth is joined by Tom Cruise and other members of the Royal family at Jubilee celebrations

Britney Spears loses ‘miracle baby’

Ukraine’s Kalush Orchestra seek to lift spirits at Eurovision

So cute! Royals day out in Scotland

‘The Handmaid’s Tale’ author Margaret Atwood slams potential U.S. Supreme Court anti-abortion laws

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.