Prada has revealed its latest collection via a short film.
It’s been six months since fashionistas flocked to the fashion capitals of the world to sit front row and watch as new collections were paraded down the runway. Live runway shows feel like a thing of the past now with the COVID-19 irrevocably changing the fashion world as we know it. Over the last week, high fashion brands including Dior, Chanel and Viktor & Rolf have turned to digital mediums to bring their haute couture collections to life.
One can hazard a guess that it probably wasn’t the way Miuccia Prada had anticipated she would reveal her final solo collection for Prada – Raf Simons will join her at the helm as co-creative director later in the year. But last night Prada’s latest collection was revealed in digital format.
Aptly titled ‘The Show That Never Happened’ – a reference to the fashion world’s current predicament – Prada showcased the collection via a short film broken into five chapters. The collection – Prada’s spring/summer 2020 and women’s resort collection – was interpreted through the lenses of five creatives: Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre.
According to the fashion house, the collection draws attention back to clothes: ‘simple clothes, with a use and value, a longevity and a place within people’s lives,’ reads the accompanying press statement. ‘As times become increasingly complex, clothes become straightforward, unostentatious, machines for living and tools for action and activity,’ it continues.
Discover some of the must-see looks from the collection in the gallery below.
Watch The Show That Never Happened below.
https://www.youtube.com/watch?v=ZjkqTjfS-g4
