With the current climate of the world, Dior has released a short film show of their new Autumn/Winter 20/21 haute couture collection.
âLe Mythe Diorâ showcases Diorâs new haute couture by creative director Maria Grazia Chiuri. The film is a collaboration with director Matteo Garrone and pays homage to Diorâs heritage by setting the scene of divine femininity and elegance.
The film embodies the enticing image of âthe Dior womanâ, who exudes the balance of elegance and allure. Mythological creatures including a mermaid, nymphs, the goddess Galatea, Poison Ivy, and the Sazae-Oni – who comes from Japanese descent, all showcase this idea of an ethereal woman.
The accompaniment whimsical music constructs the sense of a dream-scape utopia and plays on the charm of youthful tales.
The film features real, functional, miniature models of the collection made up of thirty-seven pieces. âIt required an attention to detail that was almost obsessive,â says Chiuri. âEverything from the skirt, jackets and linings were all like real haute couture garments.â
This miniature style is an ode to France during World War II, and the presence of the Theatre de la Mode. A collaboration between fashion designers and artists saw a puppet show displaying perfectly crafted haute couture dressed dolls, with gorgeously designed decor by artists.
These scenes of miniature designs were shipped around the world to show that french couture was still very much alive, surviving even the most unfortunate political climates.
It is this ideology that Chiuri translated into her own collection this season while amidst the Covid-19 pandemic.Â
This season dolls will be dressed in Chiuriâs collection and travel around the world in a trunk for couture customers to peruse through and purchase, with fittings done over zoom.
Chiuri started working on the collection during lockdown and she didnât know if she would be able to have a real, live show for it – what she did know was the fantastical direction that she wanted for the pieces.
âIt was very clear from the start that my reference would be tied with the dream or fantasy world,â describing the finished collection as âthe mythology of fashionâ.Â
Drawing from female surrealist inspirations including the works of Lee Miller, Dora Mare, Eleonor Carington, Jacqueline Lamba and Dorathee Tanning, the film follows a fantastical tale of feminine mythological creatures and a journey of the miniature collection to find gowns that fit their auras.
âThe women surrealists are less well known than the men and often they are regarded as muses rather than the talented artists they were,â says Chiuri. âThey were very modern, very unconventional for the time they were living in, and the way they express themselves through clothing really interests me.âÂ
Chiuri creates a blend of the fantasy and dream world – she needed someone who understood her vision to direct the visual representation of it. âMatteo and I speak the same languageâŠ he is a big dreamer,â says the designer.
âDuring the pandemic, we have been thinking more, reflecting more, dreaming more,â says Chiuri. âSurrealism makes you dream and so should couture.â
This harmonious collaboration celebrates the union of artists from two different realms and shows us what fashion shows may look for the future.