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How Dior’s Alluring New AW 20/21 Couture Collection Came to Be

With the current climate of the world, Dior has released a short film show of their new Autumn/Winter 20/21 haute couture collection.

‘Le Mythe Dior’ showcases Dior’s new haute couture by creative director Maria Grazia Chiuri. The film is a collaboration with director Matteo Garrone and pays homage to Dior’s heritage by setting the scene of divine femininity and elegance.

The film embodies the enticing image of ‘the Dior woman’, who exudes the balance of elegance and allure. Mythological creatures including a mermaid, nymphs, the goddess Galatea, Poison Ivy, and the Sazae-Oni – who comes from Japanese descent, all showcase this idea of an ethereal woman.

The accompaniment whimsical music constructs the sense of a dream-scape utopia and plays on the charm of youthful tales.

The film features real, functional, miniature models of the collection made up of thirty-seven pieces. “It required an attention to detail that was almost obsessive,” says Chiuri. “Everything from the skirt, jackets and linings were all like real haute couture garments.”

This miniature style is an ode to France during World War II, and the presence of the Theatre de la Mode. A collaboration between fashion designers and artists saw a puppet show displaying perfectly crafted haute couture dressed dolls, with gorgeously designed decor by artists.

These scenes of miniature designs were shipped around the world to show that french couture was still very much alive, surviving even the most unfortunate political climates.

It is this ideology that Chiuri translated into her own collection this season while amidst the Covid-19 pandemic. 

This season dolls will be dressed in Chiuri’s collection and travel around the world in a trunk for couture customers to peruse through and purchase, with fittings done over zoom.

Chiuri started working on the collection during lockdown and she didn’t know if she would be able to have a real, live show for it – what she did know was the fantastical direction that she wanted for the pieces.

“It was very clear from the start that my reference would be tied with the dream or fantasy world,” describing the finished collection as “the mythology of fashion”. 

Drawing from female surrealist inspirations including the works of Lee Miller, Dora Mare, Eleonor Carington, Jacqueline Lamba and Dorathee Tanning, the film follows a fantastical tale of feminine mythological creatures and a journey of the miniature collection to find gowns that fit their auras.

“The women surrealists are less well known than the men and often they are regarded as muses rather than the talented artists they were,” says Chiuri. “They were very modern, very unconventional for the time they were living in, and the way they express themselves through clothing really interests me.” 

Chiuri creates a blend of the fantasy and dream world – she needed someone who understood her vision to direct the visual representation of it. “Matteo and I speak the same language… he is a big dreamer,” says the designer.

“During the pandemic, we have been thinking more, reflecting more, dreaming more,” says Chiuri. “Surrealism makes you dream and so should couture.”

This harmonious collaboration celebrates the union of artists from two different realms and shows us what fashion shows may look for the future.

Say Hello to the Gorgeous New Face of Gucci Beauty.

Take a look at 18-year-old Ellie Goldstein – new face of Gucci Beauty who was scouted through social media.

While the fashion world has always been a place of expression, there has always been work to be done in the diversity department. 

With Alessandro Michele at the helm, Gucci Beauty is paving the way to a more diverse and inclusive future for fashion and beauty.

The luxury fashion and beauty house recently announced its newest face, Ellie Goldstein, for its latest beauty campaign. Goldstein was scouted through a social media program that followed Gucci’s annual #PhotoVogueFestival initiative.

The initiative has been running since 2016, in collaboration with Vogue Italia, and it invites  people from around the globe to share photos of themselves.

Goldstein has down syndrome, and she doesn’t let that stop her from doing what she’s most passionate about. The 18-year-old is signed with Zebedee Management. The agency describes itself as “a revolutionary model and talent agency working with and for people with disabilities and visible differences”.

Since announcing Goldstein as their new face, Goldstein’s photo has become Gucci Beauty’s most-liked post ever. Her place in Gucci Beauty exemplifies the progressive nature of the house, which has been seen recently with the creative direction of Alessandro Michele. 

The photo was shot by London-based photographer, David PD Hyde, who was also hired through social media scouting.

“I love this. Thank you for this amazing opportunity and a fabulous day shooting,” said Goldstein in response to her feature photos posted on Hyde’s instagram.

Here’s hoping the model’s graceful debut into the luxury Italian fashion house will act as a catalyst for much-needed change within the beauty and fashion industries.