In pursuit of complexion perfection, La Prairie has combined the best of science and make-up artistry to create an offering like no other. We discover the innovation behind the latest additions to the luxurious La Prairie Skin Caviar Complexion Collection.
With a plethora of formulations to choose from, finding the dream foundation can certainly be tricky. A flawless complexion might be the goal for many when investing in a new foundation â€“ however, today we expect much more than a formula that works by simply covering up any imperfections. Instead, we now want formulas that work to enhance the overall health of our skin.
It is this very notion that drives La Prairieâ€™s ever-evolving complexion category. â€śThe complexion category is a bridge between skincare science and make-up artistry,â€ť explains Greg Prodromides, chief marketing officer of La Prairie. Rather than just viewing make-up as a way to hide imperfections to achieve that flawless, even skin tone, Prodromides believes that complexion products such as foundation, concealer and powder should improve skin over time and optimise the benefits of the skincare ritual.
Two exciting new additions to La Prairieâ€™s Complexion Collection, Skin Caviar Loose Powder and Skin Caviar Powder Foundation SPF15, bring this philosophy to life. â€śThese new products are more than just complexion products â€“ they are a sublime blend between La Prairieâ€™s unique caviar science and colour artistry,â€ť says Prodromides. The Newcomers La Prairieâ€™s Skin Caviar Powder Foundation SPF15 and Skin Caviar Loose Powder join their Skin Caviar Concealer Foundation â€“ which is often touted as the holy grail of the foundation world â€“ and glow-enhancing Skin Caviar Essence-In-Foundation, launched last year.
â€śWe decided to extend our Skin Caviar Complexion Collection in order to offer the luxury of choice â€“ not only in terms of skincare and coverage, but also in terms of texture,â€ť Prodromides says. He explains that the Skin Caviar Loose Powder meets the demand for a feather-like powder that makes sure everything stays in place right around the clock. â€śItâ€™s the final step to set make-up for a flawless finish and long-lasting coverage,â€ť he explains. â€śIt illuminates the complexion and sets make-up for an all-day youthful, natural, shine-free finish.â€ť Some days call for a dewy, radiant finish, while others call for a more matte approach.
So while Skin Caviar Essence-in-Foundation is perfect for boosting luminosity, the second new addition to the range, Skin Caviar Powder Foundation, has been created for those who prefer a matte finish. â€śSkin Caviar Powder Foundation is more than a mere make-up product: it is the first powder foundation infused with Caviar Extract for complexion perfection,â€ť Prodromides says. â€śIt offers a smooth, even and homogenous medium coverage, which is buildable. It blends smoothly onto the skin with a very natural matte yet luminous look â€“ giving a smooth and creamy feel to the skin, without any dryness,â€ť says Dr Jacqueline Hill, La Prairieâ€™s director: strategic innovation and science.
The Matte Formulas of the Future
Matte foundation formulas can often weigh down the skin, but Hill explains that the formulation has been expertly crafted to ensure a natural yet perfected complexion. â€śLa Prairieâ€™s art of formulation is about selecting the perfect blend of textures, advanced pigments and active ingredients,â€ť she says. â€śThanks to the careful selection of specific oils â€“ including a shea butter derivative â€“ and advanced finely-blended pigments, we created a formula with an easy-to-apply smooth and creamy texture that can be easily distributed and offers long-term coverage.â€ť Once applied, Hill explains that the foundation gives skin a refined look. â€śFine lines and wrinkles, redness and pores appear minimised,â€ť she says. Likewise, Skin Caviar Loose Powder is also infused with all the skin-health-enhancing benefits of La Prairieâ€™s renowned Caviar Extract. â€śIt illuminates the complexion and sets make-up for an all-day youthful, natural and shine-free finish,â€ť says Prodromides. To ensure you use the perfect amount of powder, the sleek packaging features a state-of-the-art closing system that prevents powder from coming out of the sieve.
Balancing the Best of Both Worlds
While both formulations offer the immediacy of a flawless complexion through make-up artistry and unique innovation, Hill explains that the La Prairie team selected ingredients that provided both short- and long-term benefits for users. â€śWe included a blend of amino-acid treated pigments and soft-focus powder to conceal imperfections and even skin tone with a natural look â€“while offering a hydrating effect,â€ť she says. The formulations also include moisturising hyaluronic acid, which helps skin retain water on its surface; shea butter; and La Prairieâ€™s exclusive Cellular Complex.
But itâ€™s the iconic Caviar Extract thatâ€™s at the heart of the Complexion Collection. And itâ€™s easy to understand why, given the caviarâ€™s firming benefits. â€śWe introduced caviar into Skin Caviar Powder Foundation and Skin Caviar Loose Powder in view of our desire to enhance the treatment benefits of the products and extend the benefits of caviar into the make-up part of the routine,â€ť says Hill. â€śThe two innovations are hybrid products, offering both complexion and skincare benefits in one. Our Caviar Extract has been shown to support the skin cellsâ€™ production of collagen and ceramides â€“ which are known to improve the skinâ€™s resilience and its barrier function.â€ť
The First Step to Complexion Perfection
Even cutting-edge make-up that uses game-changing skincare technology needs a helping hand â€“ and starting with a prepped, healthy canvas is the best place to start. â€śThere is no perfect skin or perfect complexion without perfect cleansing,â€ť explains Dr Jacqueline Hill, La Prairieâ€™s director: strategic innovation and science. â€śA perfectly clean skin allows for a smoother and more even application of make-up, as well as a longer-lasting result.â€ť Hill says to avoid damaging the skinâ€™s natural barrier or creating unwanted irritation, gentle cleansing is essential. â€śIt is important to cleanse the face gently every day and remove make-up thoroughly in order to avoid the appearance of imperfections such as blackheads, which can occur due to occlusion.â€ť
La Prairie has recently released two new cleansing creations â€“ the Supreme Balm Cleanser and Crystal Micellar Water â€“ to cater to different skin needs and lifestyles. â€śThe Supreme Balm Cleanser offers an indulgent nightly ritual to help shed the dayâ€™s stress, remove make-up and leave skin perfectly clean, whilst the Crystal Micellar Water allows a total cleansing in a single gesture, so there is no need to compromise on a perfect cleansing due to a lack of time,â€ť says Hill.
La Prairie Skin Caviar Powder Foundation SPF15 ($315) and Skin Caviar Loose Powder ($315) are available now from Smith & Caughey’s