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Yu Mei launches spring/summer collection with digital runway

By MiNDFOOD

Yu Mei launches spring/summer collection with digital runway

A foray into the hazy daze of spring and summer sees the arrival of Yu Mei’s ‘UNDER THE SAME SUN’ collection. 

Aotearoa luxury leather goods label Yu Mei is set to introduce its Spring Summer 21/22 collection with a livestream runway event on Thursday 28 October.

‘UNDER THE SAME SUN’ heralds the arrival of blue skies and sunny days, with a palette of bold, high energy hues, paired with natural, organic shapes.

Pop art pigments are embraced in the ‘Matisse Blue’ and solar ‘Sunshine’ hues. For a more pared-back palette, Yu Mei balances the collection with its signature green and rich cocoa tones.

In line with the label’s environmental ethos, the SS21/22 collection is crafted with New Zealand farmed deer nappa, a byproduct of the venison industry that is utilised for its soft texture and durability.

The new collection also marks Yu Mei’s launch direct to consumer in Australia, using a shoppable runway concept.

Tune in to watch Yu Mei’s ‘UNDER THE SAME SUN’ digital runway at 8pm NZT on Thursday 28 October at yumeibrand.com

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