The former Spice Girl and fashion designer announced the three perfumes, called Portofino ’97, Suite 302 and San Ysidro Drive, on her brand’s website.
She also debuted a stunning campaign for the scents, placing herself as the star of the promotional imagery for the new launches. The sultry images feature Victoria with slicked-back wet hair wearing a close-fitting sheer dress and were shot by photographer Steven Klein.
Beckham has revealed that the fragrances are very personal, evoking memories and moments from her own life including those shared with her football superstar husband David. Each was created in collaboration with the master perfumer Jérôme Épinette, who has also developed scents for hip perfume brands Byredo, Atelier Cologne, Floral Street, Ellis Brooklyn and Vilhelm Parfumerie.
The perfumes are housed in enamel-covered flacons inspired by a vintage parfum bottle Victoria collected while traveling.
Calling them an “autobiography through scent,” the new perfumes, NZ$393 each, are available from the Victoria Beckham Beauty website and select high-end retailers.
The woody-citrus blend of Portofino ’97 “evokes a burgeoning romance and embodies my first romantic getaway to Portofino in 1997 with David,” Victoria shared on her Instagram. “It’s a euphoric hit of calabrian bergamot and black pepper; crisp white sheets of incense and amber; patchouli and vetiver lingering on the skin of a significant other.”
“The adrenaline, the flirtation, the infatuation,” the website listing continues. “It’s the thrill of a secret escape—an ode to the early rendezvous of Victoria and David to the Italian seaside—all bottled up’.
Woody-amber Suite 302 references The Ritz in Paris, where David whisked Victoria on a second honeymoon and many other trips over the years. Its white bottle references a little white Roberto Cavalli dress Victoria wore for her surprise vow renewal.
‘What adventure, the seduction swirls from dimmed hotel rooms clouded with bold florals and spicy peppercorn to intimate walks of the city’s winding streets at midnight, imbued with a trail of smoky masculine notes,’ the website explains.
Finally, San Ysidro Drive, a woody-floral, is named after the Beverly Hills road the Beckham family relocated to in 2007.
“When Victoria moved her life—and her family—to Los Angeles it marked the beginning of a transformative awakening,” the website explains. “San Ysidro Drive captures the mindful and meditative memory of her time in California: heady florals mingled with the salty ocean air wafting through open windows on drives down the Pacific Coast Highway; the comfort of Black Amber and Vanilla lend a grounding feeling of home.”
During promotion for the new perfume collection, Victoria revealed to Vogue that shortly before forming the Spice Girls, she had a job as a perfume spritzer at British department store House of Fraser.
“I had to stand there all dressed up spraying Champagne on Christmas shoppers,” she shared, referring to the Yves Saint Laurent scent now known as Yvresse. To this day, the star always accepts a spray from anyone doing a similar job.
