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This New Fragrance is Bound to Brighten up Winter


This New Fragrance is Bound to Brighten up Winter
A touch of Parisian glamour has arrived to brighten up winter.

A simple spritz of a new-season scent can make you feel like spring is just around the corner and thankfully a touch of Parisian glamour – aka Mademoiselle Rochas – has touched down in town to brighten up the chilliest winter days.

The style, grace and elegance of French women has long been coveted by women right around the globe and now this very je na sais quoi has been captured in a bottle for all women to enjoy. 

Inspired by the playfulness of young Parisian woman, renowned perfumer Anne Flipo has created a bold and confident fragrance that is sure to bewitch the senses. To capture the very essence of her muse, Flipo turned to the exceptional materials synonymous with Maison Rochas. The end results is a lively, mesmerising scent that has been created for energetic and liberated women in love with life and beauty. 

At first spritz, a radiant trio of red fruit – red and black currant and blackberry – awaken the senses while a gourmand note of caramelised red apple makes Mademoiselle Rochas unforgettable and addictive. A blooming bouquet of distilled rose petals from the Rochas fields, Egyptian jasmine and violet give the intoxicating fragrance its decidedly feminine heart. While creamy sandalwood and white Chantilly musk create the fragrance’s head-turning base notes. 


The Heritage

At the tender age of 23, the talented Marcel Rochas created his fashion house back in 1925. The women of France flocked to Rochas and quickly snapped up his contemporary yet undeniably feminine creations. 

Almost 20 years later, in 1943 Rochas decided to pay tribute to his new wife and muse Hélène. He turned to master perfumer Edmond Roudnitska to compose the ultimate feminine fragrance: Femme. 

When Marcel Rochas passed away in 1955, his late wife Hélène teamed up with Guy Robert to create Madame Rochas. The scent was an unforgettable fragrant ode to the independent, modern woman. In 1970 came L’Eau de Rochas, an upliftingly fresh scent; and in 1993 Eau de Rochas Homme; and a new women’s fragrance, Tocade in 1994 before Rochas Man in 1999.

Mademoiselle Rochas is available now from Farmers, Smith & Caughey’s, David Jones, Ballantynes and H & J Smith.



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