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The next generation of retinol is here and it’s gentle enough even for sensitive skin


The next generation of retinol is here and it’s gentle enough even for sensitive skin
Elizabeth Arden’s new hydrating dream cream takes anti-ageing to the next level with a powerful new retinol ingredient that delivers results rather than irritation.

If you know a thing or two about skincare, you’ll know retinol tops the list when it comes to respected ingredients that can bring about visible improvement in skin.

If you’re serious about achieving smoother, brighter, younger-looking skin, you can’t go past it. So effective is the gold-standard retinoid ingredient, it is backed by decades of research and long lists of dermatologists and experts who extol its abilities.

So it’s hard to fathom that Elizabeth Arden has a new retinol product that promises to be 10 times more potent than pure retinol and works to renew the look of skin in just one week*.

Except, when you factor in the brand’s 120 years of pioneering skincare development, it all starts to make sense.

Retinol transformed

Fusing a number of desirable attributes in a modern moisturiser with a dreamy texture, get ready to meet your new skin must-have.

New Retinol + HPR Ceramide Rapid Skin-Renewing Water Cream contains a precise dose of pure retinol as well as a potent, next-generation retinol ingredient called HPR (hydroxypinacolone retinoate). The two powerhouse retinoids used together are responsible for that game-changing “10x more potent” figure that promises impressive skin regeneration.

“More potent” might give you pause, sounding like a recipe for irritation or dryness,  something first-time retinol use has traditionally been associated with. Rest assured it’s here where the formula really shines.

What is HPR?

HPR is an ester (organic compound formed by the reaction between an acid and an alcohol with the elimination of a molecule of water) of retinoic acid, also known as tretinoin, a strong, prescription-only retinoid. HPR is an exciting ingredient for two reasons:

  1. It’s instantly available to skin. It doesn’t need to be converted, or metabolised within the skin to have useful effects, including cell turnover, collagen synthesis, improving pigmentation and oil reduction. In other products, this conversion process reduces its potency. Only prescription-only retinoids act like this on the skin, but these products can be difficult to use and harsh on skin.
  2.  HPR offers a result near to the most potent retinoids but without the unwanted side effects such as flaking, skin irritation and redness. So before you assume your sensitive skin could never tolerate a potent retinol, you’ll be pleased to know this product is gentle enough for you, but offers great results.

Why use retinol?

In our thirties, skin cell regeneration begins to slow down. Retinoids such as retinol work by triggering the skin cells to turn over faster, at a healthier rate. Retinol + HPR Ceramide Rapid Skin-Renewing Water Cream’s formula works to accelerate skin cell turnover, visibly diminish fine lines and wrinkles, deliver lasting hydration and restore skin’s youthful glow.

Elizabeth Arden New Retinol + HPR Ceramide Rapid Skin-Renewing Water Cream

Caring formula

The entire Retinol + HPR Ceramide Rapid Skin-Renewing Water Cream has been fine-tuned to ensure only plumping hydration and smoothing results, avoiding that typical retinol reaction. To ensure this, the formula also includes:

Utilising Elizabeth Arden’s wealth of expertise in the science of ceramides, the formula also contains phyto (plant-based) ceramides to mimic your skin’s own production of the nourishing ingredient for a strong barrier that keeps nasties out, and hydration in.

Power Peptides
Help visibly smooth stubborn lines and wrinkles and supports skin’s collagen.

Bisabolol and Ginger Root
Bisabolol, an extract of chamomile, and ginger helps soothe skin and minimises irritation.

Hyaluronic Acid
Helps replenish lost moisture and plump skin.

How to use

While most retinol products form the serum stage of many people’s skincare routines, Elizabeth Arden Retinol + HPR Ceramide Rapid Skin-Renewing Water Cream is formulated to take the place of your moisturiser, making it simple to use, morning and evening.

A hint is in the name, where ‘water cream’ refers to the light and quickly absorbing gel-cream texture that glides on and sinks in beautifully.

It can be used alongside Elizabeth Arden’s Retinol Ceramide Line Erasing Eye Cream for next-level retinol action. Ensure you use SPF during the day while using any retinol product.

Retinol + HPR Ceramide Rapid Skin-Renewing Water Cream comes in an airless pump that further protects the precious combination.

Impressive results

After one week of use, 97% of women agree skin looks healthier and 93% agree skin looks more radiant.*

After one month, 100% of women agree skin looks firmer and lines and wrinkles appear reduced.*

*Based on a consumer study of 57 participants

Retinol + HPR Ceramide Rapid Skin-Renewing Water Cream is available now at all Elizabeth Arden stockists nationwide.



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