Memories of sun-soaked days spent in the Coromandel serve as the inspiration behind Ruby’s resort collection, Local Honey.
Creative director Deanna Didovich has brought her favourite season to life with an uplifting colour palette and wearable silhouettes that will be at home on the beach and beyond.
It’s the colourful Bettina print that’s at the heart of the collection and is sure to turn heads this summer. The breathtaking soft watercolour florals feature on a handful of covetable designs including the must-have Bettina Cut-Out dress.
Local Honey also sees the launch of Ruby’s first swimwear collection. A scoop neck one-piece, a bandeau and asymmetrical crop, and high-waisted bottoms, all in the colourful Bettina floral. The pieces not only look great but they’re better for the planet as they have been created from Econyl – a regenerated nylon made from recycled fishing nets and nylon waste.
Within the wider collection, Ruby has ensured that 20 per cent of the fabrics are completely traceable.