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Roses That Last Longer: Perfumes That Reboot The Classic Scent

By MiNDFOOD

Roses That Last Longer: Perfumes That Reboot The Classic Scent
Rose perfumes are no longer fusty, in fact, the latest bunch are modern and chic.

If there’s one type of perfume that repeatedly gets mentioned as serving serious nostalgia, to the point of being referred to as dated or old-fashioned, we bet you can guess what it is. 

Okay no, lavender, this time you get a pass, although you’re certainly responsible (and due for a makeover) too. 

We’re talking about rose scents. 

It’s likely they get their serious throwback connotations because of the fact that rose petals were one of the earliest flowers used to make perfume, but we’ve come a long way from rosewater on a hanky, folks. 

Now, perfumers have returned to the iconic bloom taking a number of fresh approaches. 

Combining rose with less expected elements takes the rose in new, entirely inspiring and exciting directions. Paired with citrus, blackcurrant or pink pepper gives a fresh, bright personality, compared with perfumes that blend rose with patchouli, amber or oud for a deeper, sensual and intense take. 

Of course there are also the classicists that work to capture the rose’s simple beauty in scent form, recreating the dew resting on a flower in the early morning or capturing the hallmarks of a particular variety like Rose Centifolia, or Rose de Mai, or the experience of walking among a sunny rose garden surrounded by many blooms. 

Dispelling any notions of rose being a simple, feminine or romantic scent, even if you’ve not traditionally been a fan it’s worth taking a chance on some of these modern rose incarnations and their unique personalities.

Tom Ford Rose Exposed

Tom Ford has been playing with new ways to wear rose for a while now. The brand new scent is unsurprisingly hip and daring. Rose Exposed is a floral-leather fragrance that is said to ‘capture the potency of a rose at its peak’. The rose scent is grounded with white pepper, musk and woods to make it a little more edgy and masculine. In 2022 the brand’s ‘Private Rose Garden’ collection launched with a trilogy of perfumes designed to evoke different destinations. You can still get your hands on Rose D’Amalfi, inspired by the famous Italian coast, blending baies roses with fresh citruses and spices and the smoky and sensual Rose De Chine, that pairs rose with Chinese Peonies.

Chloe l’Eau de Parfum Intense

A typically-chic fruity-floral that tucks rose under a top note of raspberry and base notes of base notes of cashmeran and cedar. The result is a romantic, elegant and modern interpretation of a rose perfume.

Jo Malone London Taif Rose Cologne Intense

Long a fan of the classic blooms – Red Roses Cologne has been a favourite for over 20 years – Jo Malone has a number of scents that highlight roses with different personalities.  These include  sensuous and alluring Rose & Magnolia Cologne and dusky and sexy Velvet Rose & Oud Cologne. The latest is the warm and spicy Taif Rose Cologne Intense that brings together taif rose, native to Saudi Arabia, with coffee and amber for a deep and inspiring scent. 

Dries Van Noten Raving Rose

Known for pairing unexpected elements, the Belgian fashion brand really excels in its unique fragrance collection. Here, a green fresh hint of realistic rose is topped with pink pepper and black pepper on a musky base.

Armani Prive Rose d’Alexandrie

This is a bright, fresh citrus-rose that takes Rose Centifolia and adds a solar note and blends the two with bergamot and creamy neroli petals. It’s an uplifting, pretty summer wear.

Floral Street Neon Rose

Floral Street founder Michelle Feeney describes this as a perfume that smells like a rose would if it were neon.  Freshly chopped jasmine and roses collide with crisp, green angelica for a bright, buzzy botanical infusion.

Maison Francis Kurkdjian L’Homme A la Rose

Maison Francis Kurkdjian’s L’Homme A la Rose is a floral woody musk scent, intended to empower men (or anyone, really) to embrace rose scents with a greener vibe and grapefruit notes.

Byredo Young Rose

With its fiery Sichuan pepper upon a foundation of Damascus rose this scent will inspire a new, younger generation of rose lovers.

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