We’ve all been there: standing in the supermarket looking for a wine to match with tonight’s new recipe or dinner with friends – and been flummoxed, frazzled or floored by the choices. The average supermarket carries 48,000 items: at least 1500 are bottles of wine. You’ll have 10 times more options for wines than for breakfast cereals, and those choices will be far more difficult. Run by Chief Tasting Officer Yvonne Lorkin (pictured left) and CEO Debbie Sutton (right), WineFriend makes that decision easy.
It’s a new way of buying wine, harnessing technology to help New Zealanders discover tastes and styles specifically suited to their palate. Sign up online at winefriend.co.nz for monthly or two-monthly deliveries. You complete a simple, eight-question survey providing an insight into your preferences and, voila, a profile is created! This is matched with boutique wines in the WineFriend database – and it’s updated as your tastes evolve.
Too easy, right? Cases are delivered on a Thursday – just in time for the weekend. Cin cin!