The 20-minute short film, narrated by actor and Gucci ambassador Paul Mescal, explores the vision of the brand’s new creative director Sabato De Sarno, while pulling together his first collection for the Italian fashion house.
Directed by Ariel Schulman and Henry Joost it is said to offer an unprecedented glimpse into the creation of the Gucci Ancora fashion show held in September 2023, which marked the debut of De Sarno’s designs. That collection has just arrived in Gucci stores for the new season.
The move comes amid a number of documentaries and docu-dramas about fashion, from “Cristóbal Balenciaga” to “The New Look” and “High & Low: John Galliano.”
‘Who is Sabato De Sarno? A Gucci Story’ unveils never-before-seen footage, and emphasizes teamwork as a core value, as the film showcases the collaborative efforts of De Sarno and his team. From the inception of the creative process to the meticulous execution behind the scenes, the movie presents a unique perspective on the untold stories as the ‘Gucci Ancora collection comes together.
Born in Naples, the 40-year-old De Sarno began his career at Prada in 2005, moving to Dolce & Gabbana, before joining Valentino in 2009, where he held positions of increasing responsibility, finally being appointed fashion director overseeing both men’s and women’s collections.
His arrival at Gucci was announced in January 2023.
‘Who is Sabato De Sarno? A Gucci Story’ will premiere on the Mubi streaming platform as well as in select screenings hosted by Gucci in major cities around the globe, allowing audiences to experience the film on the big screen.
Beginning April 3, an enhanced edition of ‘Who is Sabato De Sarno? A Gucci Story’ will also be available exclusively on Apple Vision Pro headset, Apple’s revolutionary spatial computer, a first for the fashion and luxury industry.
