MiNDFOOD meets new Estee Lauder face Eva Mendes in LA

Actress, businesswoman and mother Eva Mendes has been announced as the spokesmodel of Estee Lauder’s upcoming New Dimension transformative skincare collection.

MiNDFOOD and MiNDFOOD STYLE beauty director Liz Hancock was lucky to fly to Los Angeles last month to exclusively interview Mendes about her career, motherhood and work with Estee Lauder. You can read the full interview in the September issue of MiNDFOOD, when the groundbreaking New Dimension range launches later this year.

The stunning Cuban-American actress began her Hollywood career in 1998, but Mendes first major role came opposite Denzel Washington in 2001 film Training Day. Since then she has selected a diverse range of roles that vary between comedy and drama, including films Once Upon A Time In Mexico, We Own The Night and Beyond The Pines.

Last year Mendes and partner Ryan Gosling had their first child, a daughter called Esmeralda. Mendes juggles her roles as an actor and mother with her business ventures including a home decor line – Vida, a fashion collection called Eva Mendes for NY&CO, and a colour cosmetics line called CIRCA.

Mendes told MiNDFOOD that she has loved the brand Estee Lauder since she was 12, when she fell in love with the perfume Knowing while shopping in an LA mall in the Valley. “I’ve been wearing it ever since then,” said Mendes.

Mendes is the face of Estee Lauder’s new range which is dedicated to re-shaping the face, and includes New Dimension Shape + Fill Expert Serum and New Dimension Expert Tape. Facial transformation is a new product category for the beauty industry, and the range promises both instant and long-term results.

“As an actress, businesswoman and now a mother, Eva understands the power of transformation that is at the heart of our new approach to beauty,” comments Jane Hertzmark Hudis, Global brand president for Estee Lauder.


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Key looks at iD Dunedin Fashion Week

Creating hair and make-up looks for a group show the size of the one to be held on the platform of the Dunedin Railway Station tonight and tomorrow is a hair raising task. Some would say impossible because it is hard to meet individual designer’s demands or visions for how they want their models to look when presenting their collections.

Twelve New Zealand labels and one Chinese label are showing their autumn/winter 2015 collections alongside two guest designers, the two Doris’s – Doris Raymond (queen of vintage and star of L.A Frockstars) and Doris De Pont (designer and founder of the New Zealand Fashion Museum).

Raymond will be showing a collection of red carpet worthy vintage gowns, and De Pont has curated a collection of garments by leading New Zealand and Australian designers as a salute to Anzac Day.

For this year’s show make-up artist Ali McD and Christal Allpress using Revlon and hair crafted by the team from Aart on Saint Andrew using Redken have created three key looks that are sure to please.

“Young” Look

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The eyes are the focus for this look beginning with Revlon Photoready Eye Primer to affix shadow and brighten the eye area. Add a touch of shimmery drama by using Desert Dazzle all over the lid, then add a sweep of ColourStay Liquid Liner in black over the upper lid, and a heavy application of ColourStay Eyeliner in black on the lower waterline, smoking the liner into the lash line and upper waterline for depth. Finish with lashings of Photoready Mascara.

The hair is set in loose clips and brushed out using Redken Fashion Works 12 to keep the hair looking natural while the top and side parting is smoothed out with Redken Outshine 01 to keep the fringe in place.

“Alternative” Look

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It takes a bit of skill to create perfect messed-up hair. Tie the hair into a centre ponytail and then loosen it off to give it an edgier feel. Wrap a small section of hair around the tie to give it a more natural look. Redken Fashion Works 12 helps give the hair a loose controlled direction.

To create the flawless base the make-up team at Ali McD used Revlon Photoready Primer, Photoready Insta-fix Foundation and Photoready Transpowder for an airbrushed finish, and bronzer in Sun on the cheeks.

“Pretty” Look

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To create an angelic glow on the skin Revlon Photoready Skinlights in Peach Light were dusted on to the top of the cheek bones to reflect the light.

Revlon ColourStay Lip Pencil in Nude was used to line the lips for longwearing definition before adding a layer of Ultra HD Lipstick in Magnolia for a natural colour.

The hair was loaded up with Redken Guts 10 volume spray before winding it into small sections around foil and clamping with an iron to set the curls. Later after the foils are removed the curls are brushed through, creating classic waves that are kept in place with Redken Fashion Works.

Models from Ali McD Agency