Beginning with the November 2013 issue of the magazine, MiNDFOOD is doubling the size of its beauty content, with 20 dedicated beauty pages that think smarter, work harder and give readers more space to enjoy this industry-leading section of the magazine. This new beauty section will be created and managed by MiNDFOOD’s new Beauty Director, Liz Hancock.
MiNDFOOD is excited to push the level of beauty into the future, with an approach that blends great brand content with an editorial stance that’s emotive, intelligent, inspiring, surprising, fun and desirable.
New regular sections within the beauty news pages will create the opportunity for brand-focused stories. MiNDFOOD’s monthly in-depth beauty feature will be given more space to pull readers in with beautiful imagery and thoughtful content.
“We are excited about this new appointment and welcome Liz to the MiNDFOOD team,” says Michael McHugh, Editor-in-Chief. “A dedicated Beauty Director underpins the strength of MiNDFOOD’s editorial plans for the future.”
MiNDFOOD Associate Editor Carolyn Enting describes the appointment as “a beauty coup”. “Liz brings a fantastic pedigree to the role with experience working for titles such as British Vogue and i-D magazine,” Carolyn says. “Liz and I have worked together in the past and it’s such a pleasure to be working with her again.”
A Wealth Of Experience
For the past 10 years, Liz has been one of London’s most respected beauty editors and writers. Originally from New Zealand, Liz studied Fashion Journalism at the prestigious London College of Fashion and went on to work for YOU magazine, the Mail On Sunday’s glossy supplement with a readership of more than two million. She spent seven years as Beauty Editor of alternative fashion bible, i-D magazine and was appointed Grooming Editor of the insider fashion industry uber-glossy 10 magazine and 10+ Men. Liz was the European columnist for Japanese magazine Ecocolo and Beauty Editor of global luxury environmental magazine Above.
After contributing many features to British Vogue, Liz spent a period as Acting Beauty Editor and later as Vogue’s Acting “Spirit” Editor, covering wellbeing and sustainability. Other publications she has freelanced for include The Guardian, Style magazine (The Sunday Times), Stella magazine (The Sunday Telegraph), Harper’s Bazaar (UK and Australia), GQ Style, Arena Homme Plus, Loaded Fashion and Marie Claire.
In addition to writing and editing on beauty, Liz has also worked as a trends forecaster and strategy writer and was the editor of futurology bible Viewpoint magazine. She contributes trends and insights to the Paris-based beauty trend portal Beautystreams.com and copy edits the Paris-Tokyo fashion biannual The Reality Show.
Liz’s commercial writing covers brand strategy, global press dossier writing, advertising copywriting for print, radio and website, and packaging copy. The brands she has been commissioned by include L’Oreal, M.A.C Cosmetics, Max Factor, Prada fragrances, Nude Skincare, John Frieda, Rituals, Sensai, Dr Alkaitis, E’SPA, Daniel Hersheson, Elemis, Natura, Pantene, P&G, Remington, Monsoon clothing, and Schwarzkopf Professional, for which she edited the biannual trends book Essential Looks for five years.
Liz Hancock: [email protected]