The French fashion house is taking on the worldÂ of fragrance once again â€“ Louis Vuitton last released a fragrance back in 1946 â€“ with legendary perfumer Jacques Cavallier-Belletrud, the nose behind a handful of Issey Miyake, YSL, Tom Ford and Giorgio Armani scents, creating the Les Parfums collection. Â Since we’ve been waiting for quite some time for Louis Vuitton to explore the olfactory realm, the luxury fashion house and Cavallier-BelletrudÂ have decided to delight our senses with not one but seven unique scents.
A fragrant ode to travel and emotion, the legendary perfumer spent months travelling the five continents in search of unexpected emotion and the most exquisite materials; while an endless number of possibilities were created in the process, in the end it was seven one-of-a-kind olfactory journeys he settled on. “I went looking for ingredients thatÂ could help me tell the stories I wantedÂ to tell,” says Cavallier-Belletrud speaking about his journey. Â Notes used within the Les Parfums collection include magnolia, osmanthus and a rare sambac jasmine fromÂ China, C02-extracted jasmine and May roses from Grasse and bespokeÂ leather infusions created using Louis Vuitton’s natural leather.
The Les Parfums Collection will be available from September.