French beauty giant Lancôme has joined with one of the world’s most famous museums, the Louvre Museum in Paris, on a new makeup and skincare collection.
The limited-edition release of skincare and makeup products, called, Lancôme x Louvre has been inspired by nine masterpieces from the Louvre’s famed sculpture department, as well as the museum’s lights and colours.
What’s more, to promote the range, the brand’s famous ambassadors, Zendaya, Aya Nakamura, Amanda Seyfried and He Cong, headed to the Louvre to pose alongside the priceless artworks each of the products relate to.
In particular Lancôme looked to the Venus de Milo, Victory of Samothrace, Corine, Diana of Gabies, Nymphe with a Scorpion, Echo, Hygieia, Venus of Arles and, finally, Hermaphrodite. Each of the masterpieces, through the story and that of the myth it embodies, inspired Global Creative Director of Lancôme Makeup, Lisa Eldridge, to come up with the colours, textures and purpose of each item.
“I am thrilled by this first collaboration with Lancôme, which skillfully illustrates the diverse forms of beauty presented by the Louvre’s collections, where cultures and civilizations meet beyond land and time, said Laurence des Cars, President and Director of the Louvre Museum.
“The choice of the Venus of Milo, Nymphe with a Scorpion, or Diana of Gabies as ambassadors for this campaign brings new perspectives on iconic and inspiring images of antiquity, contrasting them against contemporary representations and standards,” des Cars said.
General Manager, Lancôme’s General Manager Françoise Lehmann said the intention of the collaboration was to “foster new perspectives on beauty” for today’s women based on our artistic heritage and celebrate beauty’s ever-evolving nature.”
“At Lancôme, beauty is a living art; beauty itself, as a personal ritual, is the way to express oneself and stand out in a way that transcends ever-changing standards,” Lehmann said.