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It girl Alexa Chung to launch her own fashion line

By MiNDFOOD

Alexa Chung front row at House of Holland catwalk show at London Fashion Week Autumn/Winter 2016
Alexa Chung front row at House of Holland catwalk show at London Fashion Week Autumn/Winter 2016
British It girl Alexa Chung is set to launch her own fashion line.

Alexa Chung, who’s a regular on the front row at London Fashion Week, will be switching her prime seat for a spot backstage as the muse to fashion designer Henry Holland announced her own fashion line will launch in 2017.

“It will probably be tomboyish but also very feminine, very wearable and of the moment and responsive to culture. It’s not going to be wildly different from what you would expect, given how I dress. Just very well designed,” Chung told the New York Times. “I have to make clothes people want to wear, independent of my image. But it means more when it bears your name. You can’t hide behind anything else. This is mine, including all the crap that comes with it. That’s the beauty of it. It can be anything I want it to be.”

MiNDFOOD caught up with Alexa Chung’s partner actor Alexander Skarsgard; you can read the interview here.

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