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Iconic fashion label Paco Rabanne launches makeup line, rebrands as Rabanne


Iconic fashion label Paco Rabanne launches makeup line, rebrands as Rabanne
After nearly 60 years in the fashion industry, luxury brand Paco Rabanne is evolving both its name and its approach, pumping the gas on expansion into new areas.

The house known for pioneering fashion designs that first made their ‘futuristic’ space-age mark in the 60s, will become known simply as ‘Rabanne’.  In addition, to support its popular fragrance line it will also launch a cosmetics collection.

“Simplified and more international in spirit, the name change to Rabanne represents a pivotal moment for the Maison as it celebrates a decade of remarkable growth and looks forward to shaping a new future uniting fashion and beauty as a one unique signature and lifestyle,” the brand said in a statement announcing the move.

Established by Spanish-born Paco Rabanne in 1966, the label became known for Rabanne’s avant-garde vision with modern values, creating garments and accessories from surprising industrial materials like plastic and metal.

Rabanne’s mother was the head seamstress for the famed Spanish-born couturier Cristobal Balenciaga and Rabanne initially studied architecture at the école Nationale des Beaux-Arts in Paris before using his knowledge to help create the radical and sensual garments. Most well-known were a collection of ingenious and sexy metal mini dresses and chainmail accessories that became a sensation. Elements of these designs have carried through each collection and the popular chainmail is still a key part of new collections across fashion and accessories.

Fragrance has also played a large role in the success of the brand over the years, with scents like 1 Million and Invictus for men and Olympea and FAME for women remaining among perfume best-sellers.

Rabanne Beauty will include makeup across eyes, lips and skin as well as ‘artistry-inspired’ products.

To accompany the name change, the brand will now enter new territory with the launch of its first-ever makeup collection. Rabanne Beauty will include a range of “high–performance formulas that fuse unexpected shades with fashion fabric–inspired metallic finishes”, according to a press release. A report on the launch in WWD says the line is expected to have 90 skus, or stock-keeping units, across eyes, lips and skin and will be available from the brand’s e-commerce site, as well as Sephora in Europe and Ulta Beauty in the US.

“Rabanne Makeup comes in striking, high-gloss gold, silver metallic and mirrored packaging. Each must-have product is inspired by the codes, symbols, and icons of the catwalk, including the iconic 1969 bag and XL link jewelry, creating ultra-desirable pieces for the Rabanne tribe to collect,” the initial statement shared.

“Born in Paris, made to forge a new future, Rabanne Makeup invites non-stop play via four uncompromisingly bold universes: EYEPHORIA for endlessly expressive eyes, ROUGE RABANNE for your Paris lip signature, NUDES for a luminous, fresh complexion and ARTS FACTORY – a never-before-seen array of artistry-inspired products.”

The range will be on show at the brand’s SS24 runway show in September, showcasing work from the brand’s newly-appointed Rabanne Beauty Creative Director, respected international makeup artist Diane Kendal.



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