Having a think about how to approach your skin this year? Trend forecasters WGSN have predicted that Hormonal Skincare will be popular in 2024.
To help you understand the trend, skincare experts have answered the most important questions.
What is hormonal skincare?
Hormonal skincare products support your skin’s needs as they change with hormonal shifts linked with your cycle and life stages such as motherhood and menopause.
“Times when your hormones are shifting, such as during your cycle, new motherhood and the menopause can be turbulent and often we need to reach for straight-forward solutions that will be tailored to our skin’s needs,” explains Jasmine Wicks-Stephens, founder of the skincare brand Faace. “When your hormones are playing havoc with your skin, you might find that a lot of things are happening at the same time that are contradictory, for example, dry skin patches and spots. So hormonal skin solutions are a simplified option with lots of different ingredients to target all those different concerns and can help tackle it that way.”
Why do we need hormonal skincare?
According to Fiona Toomey, founder of wellness brand NAYDAYA, hormones play a huge role in the appearance of our skin.
“Our hormones dictate everything; including how our skin looks and feels. We’ve understood the link between hormones and acne for some time, but finally we have better education on the relationship between hormones and dryness, itching, collagen loss, vaginal atrophy and more.”
Siobhan McCarthy, co-founder of Living M, the skincare range for menopause and peri-menopause, notes that hormonal shifts during menopause have been found to have a greater impact on the skin than ageing.
“Fluctuating hormones cause skin cell turnover to rapidly decline and can lead to a range of concerns such as dryness, loss of radiance, irritation, increased sensitivity, breakouts, and a weakened skin barrier,” she adds.
Why is hormonal skincare going to be popular in 2024?
People are more in tune with their bodies than ever and have a growing awareness about the impact hormones can have on their skin.
“We understand that it isn’t our age that is the issue, it is our hormones,” Siobhan states. “We talk about hormonal skin changes in puberty and pregnancy but in midlife, we are told to ‘anti-age’ – that doesn’t sound right to me. We need skincare solutions designed with our menopausal hormones in mind.”
Fiona notes, “For women who want to bio-hack, tailor their routines, or simply feel their most beautiful selves, understanding their hormonal health is imperative. Skincare that works with your hormones, and not against them is going to be a mainstream requirement for skincare savvy consumers going forwards.”
