Gwyneth Paltrow, Victoria Beckham and beauty leaders team up for coronavirus aid

The beauty and wellness industry is the latest community to join together to support those on the frontline of the coronavirus crisis.

Gwyneth Paltrow, Victoria Beckham and Drew Barrymore are just some of the industry giants raising funds.

Together, they announced Beauty United, a “grassroots coalition” which will fundraise and bring awareness to the Frontline Responders Fund. “It started as a small group of beauty + wellness founders on a Zoom call instigated by @moj. It grew rapidly as we joined forces to create @thebeautyunited,” shares Zanna Roberts Rassi, co-founder of Milk Makeup.

In a video shared online, over 40 beauty and wellness leaders pledged their support.

“As we face this global health crisis, with uncertainty, sadness, and fear, we stand in solidarity. As one family,” they shared. “As one community, we pledge to fundraise to support our first-responders, and donate personal care products to frontline healthcare workers. Now is the time to be UNITED.”

Paltrow’s brand goop joins Barrymore’s Flower Beauty, Victoria Beckham Beauty, as well as Lime Crime, Unilever, Revlon and Kylie Jenner’s Kylie Skin.

In our latest issue, Paltrow spoke to MiNDFOOD about the rise of her goop brand, facing public criticism and the importance of resilience and community. Shop MiNDFOOD online. 


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It started as a small group of beauty + wellness founders on a Zoom call instigated by @moj . It grew rapidly as we joined forces to create @thebeautyunited I’m so proud to stand in solidarity with my friends and partners to raise lifesaving funds for our hero’s on the front line. Join us in donating….(Link in bio… ) Please share this video and help spread the word. #TheBeautyunited #frontlinerespondersfund @shanidarden // Shani Darden Skincare @GwynethPaltrow // @Goop @huda & @monakattan // @hudabeauty @iambeadixon // @thehoneypotco @lilligordonfab // @firstaidbeauty @ctilburymakeup // @biancabolouri // @limecrimemakeup @jerrodblandino // @toofaced @justbobbibrown // @EVOLUTION_18 @reaannsilva // @beautyblender @drewbarrymore // @flowerbeauty @eebracey // @unilever @mazdackrassi & @zannarassi @gg_georgie_greville // @milkmakeup @rosiehw // @roseinc @heysharonc // @uomabeauty @drnigmatalib // @cassandragrey // @violetgrey @marianna_hewitt & @laurengores // @summerfridays @drkanodia90210 // @amlabydrkanodia @debraperelmanofficial // @revlon @urbanskinfounder // @urbanskinrx @drbarbarasturm // @greg__gonzalez & @jscloyes // @youthtothepeople @katherinepower // @versed @bagsnob // @ubeauty @awengroff // @arfabrands @greggrenfrew // @beautycounter. #BeautyUnited @hollythaggard // @supergoop @victoriabeckham // @victoriabeckhambeauty @shannonvaughn_ // @pursoma @tcofoley // @follain @jeffreyraider // @harrys @costafrancisco // @costabrazil @drjoshaxe // @ancientnutrition @hotstuffth1 // @hatchbeautybrands @justbeingkurt // @vitalproteins @moj // @beautycon @jhhudis // @esteelaudercompanies @jdemsey // @esteelaudercompanies @cdmnyc // @toofaced @jenccohan @kyliecosmetics @kylieskin @kyliejenner @krisjenner @kimkardashianwest @milk @ms_ari

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How to Look Good on a Video Call, According to Tom Ford

Tom Ford has offered his advice for how to look your best on camera during all those Zoom meetings and virtual house parties.

The fashion designer gave The New York Times “a masterclass in lighting”, to help journalist Maureen Dowd ahead of a FaceTime interview with comedian Larry David.

Here’s are Ford’s recommendations:

  1. Elevate the computer so the camera is slightly higher than your head. Ford recommends the camera is situated “about the top of your head”, and says to then point it “down into your eyes”.
  2. Place a tall lamp next to the computer “on the side of your face you feel is best”. He says the lamp should be “in line with and slightly behind the computer so the light falls nicely on your face”.
  3. Use a white tablecloth or put a piece of white paper on the table, out of sight. “It will give you a bit of fill and bounce”.
  4. Finally, Ford recommends “lots of powder, et voila!”

Of course, you can always make use of in-built filters on the app that you use. Zoom has an option to “touch up my appearance”. But if you want to be able to claim that you’ve gone ‘au naturel’, Ford’s tips could be the way to go.