Unveiled through a campaign infused with a retro-inspired, dream-like patina, a playful cast of dogs and cats of various types and sizes, wearing pieces from the new collection, are set against clean and colourful backgrounds that allow each animal’s personality to shine, inspired by the House’s underlying vision of individuality.
The offering includes collars and harnesses in plain leather, GG canvas, Web stripe, or the Herbarium or all-over geometric G print, and embellished with details like the Interlocking G logo or studs.
Within a selection of items that also serve as design pieces for the home are Made-to-Order miniature couches on which pets can lounge, feeding bowls with various House prints and cloches to cover bowls with.
For pets who travel often, comfortable carriers in GG canvas are also part of the mix.
Apparel includes polos, T-shirts, knitwear, and coats, distinguished by a vibrant palette and playful, signature motifs like all-over strawberries and hearts to Interlocking Gs and the classic monogram, also seen in the House’s ready-to-wear, creating opportunities for matching looks.