Just when you thought Florence Welch couldn’t possibly get any cooler, Gucci has gone and made her the face of its new advertising campaign for the house’s jewellery collections.
Welch, who is well known for her ethereal, bohemian style, looks at home lounging on eclectic prints and luxurious fabrics surrounded by colourful furnishings and trinkets.
Gucci’s covetable rings, bracelets and necklaces from the Le MarchĂ© des Merveilles, Gucci Ouroboros, Gucci Flora and Dionysus fine jewellery collections and the Houseâs silver jewellery collection adorn Welch.
It was photographer Colin Dodgson who has brought Alessandro Michele’s vision for the campaign to life. And it really doesn’t take much to see why the Italian fashion house handpicked Welch as the brand’s jewellery ambassador.
Welch previously told Vogue, âI havenât really been an ambassador for something before, and to be honest I donât think that itâs something that I would have even considered had it not been for Alessandro.â She added, âWhat he is doing is so up my street that it feels so natural for us to be working together.â