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Florence Welch stars in Gucci’s new Jewellery Campaign

Just when you thought Florence Welch couldn’t possibly get any cooler, Gucci has gone and made her the face of its new advertising campaign for the house’s jewellery collections. 

Welch, who is well known for her ethereal, bohemian style, looks at home lounging on eclectic prints and luxurious fabrics surrounded by colourful furnishings and trinkets.

Gucci’s covetable rings, bracelets and necklaces from the Le Marché des Merveilles, Gucci Ouroboros, Gucci Flora and Dionysus fine jewellery collections and the House’s silver jewellery collection adorn Welch. 

It was photographer Colin Dodgson who has brought Alessandro Michele’s vision for the campaign to life. And it really doesn’t take much to see why the Italian fashion house handpicked Welch as the brand’s jewellery ambassador.

Welch previously told Vogue, “I haven’t really been an ambassador for something before, and to be honest I don’t think that it’s something that I would have even considered had it not been for Alessandro.” She added, “What he is doing is so up my street that it feels so natural for us to be working together.”

Inside MiNDFOOD STYLE Autumn/Winter 2019

Icons of influence

We take a look at what the influence really means in the world of fashion in the Autumn/Winter issue.

In our swipe-left, swipe-right, double-click-to-like world, the definition of influence has become foggy. With the recent passing of Karl Lagerfeld, the fashion world was abruptly reminded what influence really means. After all, it would be hard to understate the indelible mark Lagerfeld has left behind. As writer James Mottram aptly puts it in the feature ‘The Legend of Karl’, the fashion world will never be the same.

MiNDFOOD STYLE also looks at the undeniable influence Miuccia Prada has had on style and closer to home, the story of James Bartle and Outland Denim reminds us that fashion has the power to uplift not only those who wear it but also those who produce our clothes. 

In this issue of MiNDFOOD STYLE, we take a step back and explore what inspires the latest fashion and beauty trends, and in the process, hope to inspire your own style this season.

Also inside MiNDFOOD STYLE Autumn/Winter 2019 

On the cover: Sophie Turner, from Game of Thrones to Louis Vuitton, burning bright as one of the biggest stars of her generation. Accessories: Metalic shoes, the latest designer bags and Gucci’s Le Marché des Merveilles fine jewellery collection. Beauty: We bring you the latest make-up, fragrance and skincare essentials so you can put your best face forward, including Dermalogica’s latest skincare offering, fragrances to suit all tastes and desires and products and tips to make your lips plumper. Fashion: Embrace classic prints, contrasting textures and a hint of metallic sparkle to make your new-season looks come alive, as we give you all the inspiration you need to shop our stunning on-location fashion shoots.

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