We chat to actress-turned-beauty-entrepreneur Josie Maran, about her beauty line Josie Maran Cosmetics.
What does beauty mean to you?
Beauty to me is all about confidence. I’ve gained my confidence from staying true to myself. Beauty is something that comes naturally to you, it’s all about your own unique self. When you’re confident and being yourself, you radiate positivity and beauty!
You’ll celebrate ten years of Josie Maran Cosmetics in 2017. How has natural-based beauty changed since you started out in 2007?
Since I founded Josie Maran Cosmetics back in 2007, there have been so many more players in the natural world! It’s really wonderful to see that customers are asking for them. Soon, I believe that organic and natural products will be the only kind of products out there in the beauty world. It’s always up to the customers, your vote is for what you believe in!
Where do you see the next ten years taking you?
Over the next 10 years, Josie Maran Cosmetics will be creating more and more Argan Oil innovations that will encourage women to feel beautiful and delighted! We are a purpose driven company with a focus on empowering women and preserving the planet. We support many incredible initiatives that we hope will be making game changing impacts for us all. Life love and the pursuit of harmony is our mission for all!
How did Argan oil become the star ingredient in your range?
Argan Oil has always been at the root of everything we do at Josie Maran Cosmetics. It’s liquid gold, and makes everything it touches absolutely incredible. It seriously can change the way anyone’s skin looks because of all the goodness in it!
What are some of your favourite uses for the 100% Pure Argan Oil?
I love to add a few drops of Argan Oil to my hair before bed, as a hair mask, and then wash out in the morning. It gives the most beautiful silky and smooth finish to your hair! Another one of my favourite uses of Argan Oil is as a hydrating lip treatment. Rub a few drops on your lips for soft and kissable lips!
What other ingredients from nature do you swear by?
I’m obsessed with honey. I mix it into my tea. I wear it as a mask, as a cleanser, and even as a bath treatment. Its great mixed with Argan Oil for the deepest possible nourishment. Since it’s a natural humectant, it helps you retain all the moisture that the Argan Oil provides.
Why was using Fair-Trade Argan oil so important to you?
Using Fair-Trade Argan Oil is truly the only way you should be getting Argan Oil. All our Argan Oil comes from Moroccan Women’s Co-ops. I love working with these women because it allows for them to have fair wages, good working conditions, and the freedom to live the lives that they want to!
Josie Maran Cosmetics is available at meccabeauty.co.nz and Mecca Maxima in Christchurch.