Long gone are the days where sustainable, ethically minded fashion was something confined for niche fashion designers: April 2017 sees the launch of H&M’s Conscious Exclusive collection. While the fashion world has often struggled to successfully create garments that are both appealing and sustainable, the Conscious Exclusive collection sees the two elements come together in perfect harmony.
The 2017 collection includes a breathtaking pleated gown made from BIONIC – a recycled polyester made from plastic shoreline waste. Sipermodel and philanthropist Natalia Vodianova fronts this year’s Conscious Exclusive her first ever campaign for H&M.“I am proud to appear in the H&M Conscious Exclusive campaign. It’s amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion,” says Natalia Vodianova.
The new H&M Conscious Exclusive collection pushes forward in both