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Dior appoints head of popular fragrance brand as new Perfume Creation Director

With iconic and extremely popular scents like J’Adore, Miss Dior and Sauvage in its stable, French luxury house Dior has a storied perfume history that runs parallel to its fashion creations.

Now there’s a new person responsible for bringing the essence of those beloved fragrances into a new era, as well as creating plenty that is fresh, exciting and new.

Parfums Christian Dior has announced Francis Kurkdjian to take over as the new Perfume Creation Director, succeeding François Demachy, who has held the role since 2006, as he retires.

Kurkdjian is the vision behind LVMH-owned renowned fragrance brand Maison Francis Kurkdjian which he co-founded in 2008 with Marc Chaya. Its popular fragrances like Baccarat Rouge and À La Rose are available here through Mecca stores and online and the brand’s Gentle Fluidity Gold and Silver releases has furthered the popularity of ungendered fragrances.

Kurkdjian will remain as artistic director for the brand alongside the Dior role.

Alongside his own brand Kurkdjian has a successful career as a ‘nose’ creating scents for other brands. At only 25, in 1995 Paris-born Kurkdjian created his first men’s fragrance for Jean-Paul Gaultier called Le Mâle, a global hit that launched his career, and he has since created scents for brands such as Burberry, Elie Saab, Versace, YSL, Narcisco Rodriguez and plenty more.

Kurkdjian has created perfumes for Dior before, including two first fragrances of La Collection Privée – Eau Noire and Cologne Blanche.

“It is a tremendous honor for me to join Parfums Christian Dior, a Maison with a richly inspiring history and a resolutely future-facing creative spirit,” Kurkdjian said in a statement. “I am delighted to share my vision through my fragrance creations. Working at Maison Dior while continuing to create for my own Maison is a great privilege.”

Most-wanted new season hair looks and the products that make them easy

It’s fair to say the slight improvement in the weather has provided a much-needed mood boost recently. We’ve been merrily selecting breezy summer dresses and adding sandals to our online shopping carts with abandon, but one thing we have overlooked a little is how to change up our hair to suit. 

With plenty of time spent at home and less in the salon recently, this season is likely to be more about styling tweaks than a huge image overhaul, so it’s worth considering easy ways to switch up our hair to look fresh and modern without too much effort. 

Thankfully most people around the world have been in the same boat and stylists and hair experts have been happy to oblige with desirable summer styling inspo. 

Curtain bangs here, a bit of layering there and the right styling products to make the most of your ‘do, and the summer living will be easy.   

SMOOTH OR TOUSLED WAVES

 

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Not exactly reinventing the wheel, but long and smooth or gently tousled waves remain firmly on top of the ‘most-desirable list. Key to the look? Healthy, hydrated and nourished locks that will hold a style and impart beautiful shine without dropping or being overwhelmed with frizz and flyaways. What also can’t hurt? Adding a so-now copper hue to your salon wish-list. 

Key product to try: A styling MVP for summer when warm and moist air is the enemy of defined waves or curls, Joico’s Humdity Blocker Plus protective finishing spay is a godsend for helping defend your do from being destroyed by the weather. The all-rounder spray delivers a touch of bit of hold, shine, and protection against pollution as well as reducing static. It wont make hair feel crisp and crunchy so it’s great for more relaxed styled too.

DREAM BLOWOUT

 

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Of course, with lockdowns impacting our 2021, when we can get out and see friends, going all out with a little glam can be incredible appealing after weeks in sweatpants and slippers! The perfect way to feel put-together? A smooth, voluminous blow dry!

Key product to try: Prepping hair with Joico’s Dream Blowout thermal protection crème will not only protect the health of your hair from the heat of styling tools up to 232degC, it will also add longevity to your style. Strands remain soft and smooth – see ya later breakage! – regardless of your daily obsession with the dryer, your styling routine will be fasted and your style wont drop or frizz when it encounters humidity either.

SLEEK BOB

 

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There’s something so chic about a sheet of glassy, pin-straight hair, even more-so right now when worn in a bob.  This season to underline the demand for a smooth sleek look there have been a plethora of updated styling tools landing in stores including new straighteners and smoothing blow-dryers and attachments.

Key product to try: With this look it’s generally necessary to rely on heated tools, if not every day, then fairly regularly. It means strands can quickly get dry and fried, losing their sheen and letting your look down. To prevent this from happening, Joico’s Heat Hero Glossing Thermal Protector delivers protective armor than defends against damage from heat up to 232degC. Thanks to heat-deflecting polymers and Moringa Seed oil, a rich source of antioxidants, hair stays strong and healthy and what’s more, split ends are minimised for a perfect glossy finish.

BEACHY WAVES

 

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Tell me you’ve been to the beach without telling me…. it’s the perfectly mussed salty strands right? Except actual salt water is pretty drying, so it’s a better idea to use a product that gives that weightless, texturised – and yes, very sexy – look without any damage. The great news is, this look it perfect on any length hair and looks just as good when you’re re-styling a sleek bob to a wavy one as it does on long tumbling tresses.

Key product to try: It’s kind of genius the way shaking Joico’s Beach Shake Texturising Finisher spray before applying mixes the perfect blend of beeswax, for gentle separation without frizz, and coconut and sunflower seed oils for nourishment and moisture. Despite the natural oils it wont weigh hair down or make it slippery so your hair looks cool and casual but stays that way without sliding into lank or oily territory.

LOW-KEY CURLS

 

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Gotten used to wearing your natural texture and have no desire to battle it each day with styling processes? We can relate! Soft ‘undone’ looks are also major right now and more brands are addressing the approach with ‘air-dry’ styling products. It means you can style your hair in seconds and elevate your natural curl or texture with little effort required.

Key product to try: Work a small amount of Joico’s Zero Heat Air Dry Styling Creme through towel-dried hair and then scrunch and twist to enhance texture. No need to do anything else! The product has flexible polymers that retain the shape of your style and rosehip oil that is rich in antioxidants, vitamins and omega acids for protection and nourishment. Zero heat comes in two different formulas, one for thick hair and one for fine/medium hair, so it wont weigh down that beautiful curl and movement.

TEXTURED BRAIDS

 

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Braids of all sizes are always popular, but right now it’s styles at both end of the size spectrum turning up everywhere. Tiny single brands at each side of the face are popular with the likes of Hailey Beiber and Olivia Rodrigo while jumbo, texturised styles are great for thick hair. The common denominator? Each works best on hair that’s not freshly washed. Dry shampoo has always been great for disguising excess oil in your hair on day two or three after washing and that’s certainly useful here, but if you do want to start with clean hair, spraying a touch of dry shampoo into your locks will give it much needed grip to hold onto a braid for longer. The added upside? Washing your hair less often will help any colour to last longer and stay vibrant.

Key product to try:  Joico’s Weekend Hair Dry Shampoo is a lightweight formula that cleans hair without water, quickly mopping up oil and has a gentle fragrance that refreshes without being overwhelming. Just spritz through your roots and tousle a bit with fingers. Before you braid, spray a little through the lengths for light hold and texture. 

For more on Joico’s haircare and styling products visit joico.com.au.

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