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Creative genius Pharrell Williams explores American Western at Louis Vuitton


Employing the finest craftsmanship – from precious gems to hand-painting and expert embroidery techniques – the collection shines light on the iconography of American Western dress.
Employing the finest craftsmanship – from precious gems to hand-painting and expert embroidery techniques – the collection shines light on the iconography of American Western dress.
The captivating world of Louis Vuitton's Men's Fall-Winter 2024 Collection, curated by the creative genius Pharrell Williams, delves into the roots of workwear with a masterful blend of craftsmanship, creativity, and a mesmerising exploration of the American Western wardrobe.

The Fall-Winter 2024 Men’s Collection pays homage to the American West, where travel is not just a journey but a profound exploration of the origins of workwear.

Louis Vuitton’s commitment to excellence is evident in the meticulous craftsmanship, employing techniques ranging from precious gem embellishments to hand-painting and expert embroidery. This collection serves as a beacon, shining a light on the iconography of American Western dress.

At the core of the narrative is the LVERS community, embodying the essence of the Maison’s men’s practice. From conception to execution, every garment and accessory reflects a cross-pollination of minds and skills within the Louis Vuitton Studio Prêt-à-Porter Homme. This creative ecosystem, characterised by warmth and welcome-ness, underscores the Maison’s core values of discernment, savoir-faire, and an eternal passion for travel.

The collection unfolds in two distinctive themes: The First Cowboy and The American Dandy. The First Cowboy pays homage to workwear with denim adorned with pearl-and-sequin floral embroideries, fringed leather chaps, and a fusion of plaid and Damier patterns. The American Dandy transforms workwear silhouettes into tailored pieces, with suits and shirts chain-stitched with Western imagery.

A standout element is the collaboration with Timberland, where American work boots are reimagined through the lens of Louis Vuitton. The collection expands to include a highly limited-edition design with genuine gold accents, echoing the Maison’s iconic Monogram.

The creative exchange with artists from the Dakota and Lakota nations adds a unique dimension to the collection. From embroidered bags featuring Dakota Flower motifs to scarves and accessories, this collaboration celebrates the rich cultural heritage of Native American art.

The accessory lineup is equally impressive, featuring a new handle bag, debut of the LV Texan cowboy boot, and an array of bags, shoes, and sunglasses inspired by the American West. The jewelry collection, crafted in genuine turquoise, pays homage to 19th-century parures.

The Louis Vuitton Men’s Fall-Winter 2024 Collection is not just about fashion; it’s a cinematic experience. The filmic prelude directed by Bafic captures the legendary Ron Husband, a character animator, sketching the vision of the first cowboy.

To accompany this visual feast, the soundtrack included original pieces by the Native Voices of Resistance x Pharrell Williams, Mumford & Sons x Pharrell Williams, Pharrell Williams x Jelly Roll, and Pharrell Williams x Miley Cyrus.

Louis Vuitton’s latest Men’s Collection is a harmonious symphony of fashion, culture, and creativity, leaving an indelible mark on the intersection of luxury and artistry.


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