Creating the perfect blow wave at home

Stepping out of the salon with the tresses of your dreams is one thing, but we all know attempting to recreate said locks at home is another. Thankfully according to Kérastase National Education Manager, Gilda Wilson, creating a salon-worthy do doesn’t have to be a challenge. All it takes is some good advice courtesy of your stylist, a handful of tools and great products to keep your look in place around the clock. Mastering the art of the blow dry begins in the salon says Wilson. “It’s really important for a stylist to help coach their client on how to recreate a look at home,” she says. Before you even reach for the hair dryer, ask to add a ten-minute styling session to be added on to the end of your next salon appointment. As well as guiding you with the technique it’s important for your stylist to arm you with products suited to your hair type. “Incorrect prescription of products can result in the wrong texture,” Wilson explains. “Kérastase L’Incroyable Blowdry is a great introductory product as a base for lots of different styles. It can also be reheated with irons on day two if the look wants to be changed.”

 Tricks of the trade

Once you’re armed with the knowledge you need to create a salon-worthy blow dry at home you’ll need some tools. “A high-voltage hair dryer and a decent brush; large round or paddle are the easiest for beginners,” Wilson says. Using a brush in wet hair is one of the biggest mistakes most of us. “Wet hair is weaker than dry, so you don’t want to pull on the hair in a weak state; make sure hair has been dried off before using a brush.” Wilson says that best results come from applying a wet-hair product to hair before drying and then finishing it with a dry product. Whatever you do, Wilson explains that heat protection is a must.

 Taming Tresses

Thick, unruly hair is notoriously difficult to blow dry, but it’s by no means impossible. The key to taming rebellious tresses is a lot of patience and doing it in sections. “Drying time will be longer, so be patient as you work through each section,” she says. Thick hair often lacks moisture, so as well as using a heat protectant, apply a nourishing hair oil to keep locks hydrated around the clock.

Finer Things

A great blow wave is often the secret to adding oomph and volume to finer tresses. “Don’t be scared of product,” says Wilson. Kérastase Densifique Densimorphose Mousse is Wilson’s go-to for getting the job done. “Apply to wet hair then blow dry, then apply more to dry hair and dry off again. The layering technique will create fabulous volume. Finish with a strong hair spray.”


A day in the life of HUGO BOSS’s womenswear buyer

Erin Simpson, HUGO BOSS’s head of womenswear for Asia Pacific, shares her must-know styling tips. 

What does a day in the world of fashion buying look like for you?

Every day is different! A large part of my role involves visiting the markets I buy for and ensuring their needs are met in terms of product and sizing requirements. I always have my finger on the pulse and keep up to date with the local trends, street style and what competitors are doing. A lot of travel is involved, I fly to our headquarters in Germany several times a year to view the new collections and present local knowledge feedback to help shape the looks of the season.

Over the next few weeks, I will be based in the office buying for Spring Summer 2018.

What will you be wearing this winter?

A statement coat. One of the most important purchases of the season is the winter coat and I think it is worth investing in one that can transform an outfit and really make a statement. There are so many fabulous styles coming through this season with beautiful detailing, patterns and embroidery. The black and white check coat from BOSS womenswear is a great example and one of my ‘must haves’ for the season.

What should every woman have in their wardrobe?

I think a beautiful knit – a cashmere sweater is the cornerstone of every woman’s wardrobe: it’s versatile, comfortable and adds a touch of luxury.


Erin Simpson, head of womenswear for HUGO BOSS Asia Pacific.

Favorite trend of the moment?

I love how varied fashion is at the moment, not just the amount of print, texture and interesting fabrics but also the play on proportions – there are lots of new silhouettes and shapes coming through for women to experiment with. I’m loving the new midi-length that we are seeing lots of.

Favorite piece from the current collection?

My favourite outfit from the current collection and in store now would have to be the blue knit dress paired back with a cool sneaker and a chic bag. The athleisure trend is dominating right now and this look channels it perfectly.

Can you give us a sneak peek of what we might see from HUGO BOSS in the coming seasons?

We have a beautiful fall/winter collection coming in from July, it focuses heavily on soft construction and easy dressing with modern feminine detailing. It incorporates lots of beautiful prints and interesting fabric finishes including metallic and plisse.