Legendary beauty creator Bobbi brown has joined luxury skincare brand Agustinus Bader to drive its creative direction.
Announced via an Instagram post by the brand, Brown has signed on as Chief Creative Advisor for Augstinus Bader, swiftly gaining a global following for its range of skincare, and more recently haircare products.
She will become responsible for creative and product ideation, educational programs, promotional activations, marquee events, and more, according to WWD.
Ausutinus Bader’s now extensive range of skincare and hair products are created round a patented technology known as TFC8 (Trigger Factor Complex) a combination of natural amino acids, high grade vitamins and synthesised molecules naturally found in the body that support skin’s renewal.
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Brown, best known for her namesake makeup line, now owned by Estee Lauder, has more recently been focusing her efforts on her new makeup brand called Jones Road, a collection primarily of low-fuss, easy-to-use colour cosmetics.
But it was the fact she was a fan, and regularly used Bader’s products that drew her to also pursue the new role, Brown told WWD.
“Like everything that I’ve always been involved with, things just happen organically and authentically,” she says.
Brown was first given Bader products to try by the brand’s CFO David Nass, who had previously been CFO for Bobbi Brown the brand. In particular she loved the brand’s famed The Rich Cream.
“I saw an instant difference the first time I used it and I became a super fan,” she added. “It was the first time that I can remember that something made a difference in our skin.”
Brown says her previous experience in business development will help grow the brand. ” I have experience both for product development, packaging, being the chief creative officer of my old brand and understanding marketing, so I understand the old world and I really understand the new world, which is how Jones Road has grown, so I see such potential for this brand beyond what they’re doing. And honestly, they’re killing it already, and they’ve only scratched the surface,” she added.
